Department:

Digital

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description:

Southwest firmly believes that our People are our greatest asset, and Leaders within the Company support our People by ensuring all have equal opportunity for learning and personal growth. The Manager of Digital Product will Lead a Digital Product Team composed of direct and indirect reports to identify problems to solve and build new digital solutions for the Customer on website and application experiences. They’ll partner closely with Product, Design, Analytics, and Marketing to activate high-impact, innovative digital experiences that deliver sustained growth and keep Customers coming back. The Manager of Digital Product is strategic and analytical and ready to experiment, optimize and drive continuous improvement in order to drive the future of the Southwest Airlines Customer digital experience.  

Additional Details: 

The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX headquarters facility during business hours.    

U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.   

We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics. 

Model the Southwest WayGuide and lead team members using SWA talent management practices to coach, develop, and engage employeesAdhere to Company values and competencies to foster a culture of inclusion, recognition, and support of a safe work environmentInvest in leadership and self-growth through participating in continuous learning and development

ResponsibilitiesLead product teams to craft compelling product strategy to drive business goals within the sphere of responsibility and maintain a clear product roadmap and backlog for effective alignment with stakeholdersBuild effective digital experience leveraging the strengths of the product team that achieve an objective and delight usersDetermine ways to leverage technology to solve goals and comfortable leveraging new technologiesDeliver on business objectives and improve product key performance indicators while encouraging a testing and learning philosophyLead individual contributors within Digital Products to deliver on product objectives best leveraging our available resources, and doing so in a cost-effective mannerFoster a data-influenced approach by guiding the team to leverage the most effective ways to surface product problems and design solutions leveraging the strengths of the teamLead the team to develop business cases for product changes that may require additional resources and skills which require executive sponsorship and supportEnsure the team has the resources and capabilities to learn about evolving business needs, industry trends, and advancements in the fields of marketing, customer experience, user experience, and digital.Develop strong and trusting relationships to enable effective collaboration with Southwest business teams, Southwest technology teams, and with Southwest partners and customersDeliver clear, concise, and focused communication with team, leaders, and partners while encouraging candid communication within the teamMay perform other job duties as directed by Employee's Leaders

Knowledge, Skills, and AbilitiesAbility to leverage situational leadership and strengths to develop and coach team membersAbility and disposition to work in cross-functional and matrixed working environmentsAbility to indirectly and directly influence and motivate others to achieve and objectivesAbility to lead a cross-functional team comprised of product owners, user experience designers, analytics, and user researchersAbility to assume a high level of responsibility and to provide direction in a cross-functional, team-oriented environmentAbility to use and evangelize a scientific and hypothesis-driven approach to product management leveraging customer research, market research, and a test and learn development approach to develop solutions to problems that are data-inspired and validated upon launch leveraging A/B testingAbility to develop creative solutions to complex difficult challenges leveraging digital platform capabilities (iOS, Android, browser platforms, etc.) as well as the capabilities of the Southwest digital stack (personalization, targeting, A/B testing, reservation system capabilities, etc)EducationRequired: High School Diploma or GED

ExperiencePreferred: Experience with A/B testing tools like Adobe Target Preferred: Leadership Experience Preferred: Knowledge of digital content operations using platforms such as OpenText TeamSite or similar CMS solutions  Experience in Adobe Analytics, Tableau, Figma (or similar tools for design sprints) Demonstrated experience in directly or indirectly leading team(s)Fully functioning, broad knowledge inProduct managementStrategic planningTechnology strategyTechnology managementCorporate strategy or business consulting

Licensing/CertificationN/A

Physical AbilitiesAbility to perform work duties from limited space work station/desk/office area for extended periods of timeAbility to communicate and interact with others in the English language to meet the demands of the jobAbility to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job

Other QualificationsMust maintain a well-groomed appearance per Company appearance standards as described in established guidelinesMust be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986Must be at least 18 years of ageMust be able to comply with Company attendance standards as described in established guidelines

Pay & Benefits:  

Competitive market salary from $141,400.00 - $157,100.00 per year* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the company.  

Benefits you’ll love:  

• Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible  

dependents too)  

• Southwest will help fund your 401(k) retirement savings with Company  

contributions up to 9.3% of your eligible earnings**  

• Potential for annual ProfitSharing contribution in the Southwest Retirement  

Savings Plan- when Southwest profits, you profit***  

• Competitive health insurance for you and your eligible dependents (including  

pets)  

• Southwest offers health plan coverage options that start from the very first day of  

employment. You will have 30 days to select and enroll in your health plan with  

coverage retroactively available to your first day of employment.  

• Explore more Benefits you’ll love: https://careers.southwestair.com/benefits  

   

*Pay amount does not guarantee employment for any particular period of time.  

**401(k) match contributions are subject to Retirement Savings Plan vesting schedule  

and applicable IRS limits  

***ProfitSharing contributions are subject to Retirement Savings Plan vesting schedule and are made at the discretion of the Company.  

Southwest Airlines is an Equal Opportunity Employer.
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Job Posting End Date
07/16/2025