Money Canvas is on a mission to help improve financial health in America. We are a free money coaching program that empowers people to take control of their money and build healthier spending and saving habits. The program is human-delivered, digitally enabled, grounded in behavioral psychology, and offered as a package of three one-on-one virtual sessions. Money Canvas has served over 13.5K households while maintaining an all-time NPS of 87.
As the Manager of Product on Money Canvas’ Growth team, you will lead our growth and optimization efforts to drive new user acquisition. You will own the strategy and roadmap for digital experiences to optimize our marketing funnel performance, compelling more users to discover, sign up, and show up for Money Canvas coaching appointments. You will use behavioral data, user research, funnel metrics, and experimentation to develop and validate product hypotheses; build and optimize signup and onboarding experiences to drive conversion and reduce churn; and partner with marketing to align external campaigns with in-product experiences.
This role is unique in that it requires you to think like a digital marketer and define and own business outcomes like a product leader. As the ideal candidate, you bring a proven track record leading consumer-facing products where your vision, strategy, and execution has been key to driving demonstrable gains in activation, conversion, and/or retention. You also care deeply about people and are committed to championing a culture of care, inclusivity, accountability, and continuous experimentation and learning. You have superb interpersonal skills and can communicate effectively down, out, and up to various stakeholder groups; a strategic, growth-oriented mindset in managing people, products, and processes; and a keen ability to prioritize and deliver results with limited oversight to maximize value to both the business and the user.
At Thrivent, the Manager of Product is a people and product leader who manages the product team responsible for one or more complex products. A player-coach role, they are responsible for the long-term strategy and vision for a set of products as well as for the performance and growth of the product practitioners on the team(s) they oversee. They play a key role to actively engage, develop, coach and influence product team operations, practices, and talent. This role typically has direct supervision responsibilities for between 1 and 4 product owners. They lead product discovery efforts and are accountable for improving the performance of their product over time by overseeing effective delivery of product improvements and successfully marketing and promoting their product with users. They partner effectively with, and provide clarity and inspiration to, other disciplines on their team (business, design, engineering, analytics, etc.) and lead collaboration efforts with stakeholders from other teams across Thrivent to align on priorities and develop effective solutions to user challenges to optimize the end user experience.
DUTIES & RESPONSIBILITIES:
Responsible for the long-term product roadmap as part of a larger business strategy. Develops a compelling product strategy through analysis of personas, use cases, customer benefits, and solution value propositions.
Consistently and iteratively ensures that business strategies are being executed through product roadmaps.
Leads team collaboration to manage and prioritize product roadmap and releases across multiple products.
Collaborates to resolve conflicts in a constructive manner when they arise.
Accountable to ensure that product teams understand the business outcomes needed, and that business outcomes are tied to a broader business goal or objective.
Identifies and tracks performance metrics both evergreen key performance indicators to monitor the overall health of the product and objectives to focus efforts on making specific, measurable improvements to experiences that drive positive outcomes.
Facilitates conversations and coaching with product teams and relevant stakeholders to address gaps and necessary improvements to delivering specific improvements.
Identifies and tracks Key Performance Metrics; accountable to ensure that KPIs are delivering the necessary business value.
Ensures outcomes on the roadmap fit within capacity constraints and are prioritized and sequenced in order to maximize value to the customer.
Engages with customers and users on a regular basis to uncover implicit and explicit needs and translate to product hypothesis which are tested and refined to deliver solutions.
Collaborates across product teams to develop and roll out operational plans.
Researches and identifies industry best practices and trends to increase effectiveness.
Acquires, maintains and applies advanced knowledge of the business, its products and processes, and an academic understanding of Product Management.
Recruits, develops, and sustains a high-performing team while promoting a culture of shared accountability, operational excellence, and partnership across the organization.
Models Thrivent’s leadership competencies – Model the Way, Rally the Team, and Deliver Outcomes.
Supports and/or develops an environment in which Thrivent employees and colleagues are focused on continuous improvement, exceptional employee engagement, and an unwavering commitment to our clients. Shapes and/or supports a culture that represents the Thrivent purpose, promise and values, ensuring that Thrivent’s trust and reputation remain strong with its clients.
QUALIFICATIONS & SKILLS:
Required:
Bachelor's degree or equivalent work experience.
10+ years relevant business experience in product manager role, product owner role or similar, including 3+ years of experience in growth (user acquisition, activation, retention, or monetization) in a consumer tech environment
Understand B2C marketing concepts, including customer acquisition, lead qualification, funnel attribution, etc.
Expertise in the principles of Agile Product Management, stakeholder management, market and user research, technology management, and process design.
High-level of organization and attention to detail
Passion and understanding of new technology and trends
Excellent communication, collaboration and influence skills among all organizational levels; strong facilitation and executive communications skills
Preferred:
Certified Product Manager or similar certification.
May have prior supervisory experience.
Strong ability to effectively manage and resolve conflicting priorities.
Experience in developing and delivering product strategy, articulated in terms of value and outcomes with relevant and compelling metrics and measurements.
Expertise with foundational product management tools, techniques and principles across discovery, design, build, release, and measure cycle.
Proven experience in leading and influencing cross-functional teams.
Demonstrated experience with user interface design and best practices for usability.
Experience working in large, complex organizational initiatives.
Advanced skills in MS Office Suite with particular emphasis on Excel and Powerpoint.
Adept at financial management to administer budgets across multiple products and ensure the product meets its requirements for return on investment.
Pay Transparency
Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law. This policy applies to all employees and job applicants.
Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to human.resources@thrivent.com or call 800-847-4836 and request Human Resources.