The Position

 

Medical Representative

 

Orchestrating for Exceptional Customer Experience - focused on implementing in-clinic and virtual execution of the Customer Engagement Model.  Implement Multi Channel Cycle Plans to target Customers, meet / exceed promotion targets for assigned product(s) within the allocated territory and achieve related quantitative / qualitative field force KPIsAdhering to Compliance, Code of Conduct and Policies - responsible for ensuring all company and industry compliance requirements (e.g. Pharmacovigilance) are understood, adhered to and established local compliance processes are followed

 

 

Duties & Responsibilities

1. Promotion Achievement in the assigned territory:

Territory promotion accountabilityEnsure formulary listing and availability of Boehringer Ingelheim products as requiredCreate demand / generate prescriptions for promoted Boehringer Ingelheim products by utilizing the available resources / tools / channels and trained behavioursIdentify opportunities to grow/expand relevant customer universe for BI promoted brands

2. Plan, co-create and execute Multi Channel Cycle Plans (MCCPs) with excellence:

Maintain an accurate & complete customer data base in VeevaDevelop, validate and execute MCCPs for the allocated territory to maximize Boehringer Ingelheim business and ensure achievement of promotion targets / objectives with particular focus on message executionComprehend, integrate and execute ICPs into MCCPsPlan logistics to ensure execution of MCCPs and that high value customers are seen with the required Reach and Frequency, F2F and S2SLocally mandated reports are completed accurately, in full and submitted on time

3. Orchestrate Exceptional Customer Experience:

Communicate with relevant Boehringer Ingelheim customer facing roles and work interdependently to ensure customer experience is personalised and relevant to themProficiency in utilizing Veeva resources; Engage, Event Management, survey function, CfE function and OneMessage, FuE functionCapable of assisting customers to interact with Veeva Engage across common visual conferencing platformsIdentify customers' preferred communication channels, directing appropriate resources to fulfil the Customers' needsManagement/development of assigned Key Opinion Leaders (KOLs) and coordination with relevant Medical Societies/ Institutions

4. Superior Customer Engagement Capability (Knowledge & Skills):

Effective Knowledge depth to communicate confidently and competently with customersEffective Customer Engagement Skill proficiencyKnowledgeable across the Hybrid CEM model.  Able to execute assigned Marketing strategies  within the customers' preferred communication channelDigitally fluent/ tech savvy, able to reliably utilise CRM/ Veeva, undertake pre-Call set-up of digital platformsCapable and confident in presenting to Groups of customers, both face to face/screen to screen

5. Comply with local regulations, industry and the BI  Code of Conduct:

Comply with all regulations regarding interactions with healthcare professionals (HCPs), following the Boehringer Ingelheim Code of ConductTake prompt and necessary actions on issues of compliance and PharmacovigilanceBe a role model in compliance with local regulations,  industry and the Boehringer Ingelheim Code of Conduct

6. Regular Reporting:

Locally mandated reports are completed accurately, in full and submitted on time

 

Requirements

Competencies required:

Industry / Product knowledgePromoting skills applied across a diverse range of channelsMulti-Channel Cycle Planning and ExecutionCustomer Relationship ManagementSelf-development / learningCommunication skillsPlanning and organizing skills to collaborate with other customer facing personnelIT literacy

 

Experience:

Direct promoting experience in healthcare industry is advantageous.

 

READY TO CONTACT US?
Please contact our Recruiting Team: phuong.vo@boehringer-ingelheim.com