Bogota, COL
18 hours ago
Media Senior Planning Analyst
**Company description** Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world. PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day. Culture, growth and wellbeing underline all aspects of Publicis Global Delivery. \#WeArePGD This position is available in Costa Rica, Colombia and Peru. **Overview** In this role, you will be responsible for daily execution of planning, activation, post-analysis, and conciliation tasks of advertising campaigns in different media for high-profile clients of the Agency. Support the Agency's operation in an efficient, timely, organized, and error-free manner, thanks to the experience that also allows him to propose optimizations to the process of which he is a part and collaborate with the training of new team members. **Responsibilities** + Analyzing data, thinking creatively and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible. + Working closely with clients to understand their needs, desires, and objectives and then determine which media channels best fit specific campaigns. + Assessing the impact and suitability of different media types used to target specific markets based on their client's needs and goals. + Developing various options for media plans based on the client's objectives. + Analyzing the client's post-campaign results and recommending refinements. + Interacting with internal and external partners to evaluate, implement, and maintain a media plan. + Collecting and analyzing information on different media channels, such as newspapers, radio, magazines, television, films, Internet, outdoor posters and digital billboards. + Creating or recommending specific media strategies to attract and retain customers, increase the client's brand recognition, maintain, and increase customer satisfaction and loyalty. **Qualifications** + Bachelor’s Degree in: Marketing, Advertising, Communication, Business, or any relevant field. + English Level C1. + Minimum 3 years of experience in planning campaigns, working with traditional and digital marketing campaigns. + Strong communication skills. + Result oriented skills. + Attention to details skills. + Analytical skills. + Strong teamwork and client orientation skills to help the team grow. + Advance Excel knowledge. + Intermediate project management skills. **Tools:** • Google Campaign Manager • Data Studio • Media Tools • PowerPoint • Tardiis
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