Media Senior Planning Analyst
Publicis Groupe
**Company description**
Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.
PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.
Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.
\#WeArePGD
This position is available in Costa Rica, Colombia and Peru.
**Overview**
In this role, you will be responsible for daily execution of planning, activation, post-analysis, and conciliation tasks of advertising campaigns in different media for high-profile clients of the Agency.
Support the Agency's operation in an efficient, timely, organized, and error-free manner, thanks to the experience that also allows him to propose optimizations to the process of which he is a part and collaborate with the training of new team members.
**Responsibilities**
+ Analyzing data, thinking creatively and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible.
+ Working closely with clients to understand their needs, desires, and objectives and then determine which media channels best fit specific campaigns.
+ Assessing the impact and suitability of different media types used to target specific markets based on their client's needs and goals.
+ Developing various options for media plans based on the client's objectives.
+ Analyzing the client's post-campaign results and recommending refinements.
+ Interacting with internal and external partners to evaluate, implement, and maintain a media plan.
+ Collecting and analyzing information on different media channels, such as newspapers, radio, magazines, television, films, Internet, outdoor posters and digital billboards.
+ Creating or recommending specific media strategies to attract and retain customers, increase the client's brand recognition, maintain, and increase customer satisfaction and loyalty.
**Qualifications**
+ Bachelor’s Degree in: Marketing, Advertising, Communication, Business, or any relevant field.
+ English Level C1.
+ Minimum 3 years of experience in planning campaigns, working with traditional and digital marketing campaigns.
+ Strong communication skills.
+ Result oriented skills.
+ Attention to details skills.
+ Analytical skills.
+ Strong teamwork and client orientation skills to help the team grow.
+ Advance Excel knowledge.
+ Intermediate project management skills.
**Tools:**
• Google Campaign Manager
• Data Studio
• Media Tools
• PowerPoint
• Tardiis
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