Bogota, New South Wales, Colombia
14 days ago
Media Planning Analyst
Company description Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world. PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day. Culture, growth and wellbeing underline all aspects of Publicis Global Delivery. #WeArePGD Overview In this role, you will be responsible for working with clients to develop media strategies and plans that will help them achieve their marketing objectives. You will collaborate with other team members to analyze data, research consumer behavior, and identify trends to make informed decisions about media placement. Responsibilities Analyzing data, thinking creatively and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible. Working closely with clients to understand their needs, desires, and objectives and then determine which media channels best fit specific campaigns. Assessing the impact and suitability of different media types used to target specific markets based on their client's needs and goals. Developing various options for media plans based on the client's objectives. Analyzing the client's post-campaign results and recommending refinements. Interacting with internal and external partners to evaluate, implement, and maintain a media plan. Collecting and analyzing information on different media channels, such as newspapers, radio, magazines, television, films, Internet, outdoor posters and digital billboards. Creating or recommending specific media strategies to attract and retain customers, increase the client's brand recognition, maintain, and increase customer satisfaction and loyalty. Qualifications Qualifications: English Level B2+ or above Bachelor's Degree in Media/advertising, Finance Economic or Business related. 2-3 years of experience in Paid Media (Must) Skills: • Microsoft Excel: Intermediate (Must) • Google Campaign Manager: Basic • Data Studio: Basic • Media Tools: Basic • PowerPoint: Basic • Tardiis: Basic
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