WHAT YOU’LL DO
As Media Planner, you’ll play a key role in connecting with our customers through smart, data-driven media strategies.
You’ll plan and run advertising campaigns that truly reflect our brand and regional and market goals, choosing the right platforms and messages to reach the right people within a given media budget
You’ll work with both global and local teams to bring campaigns to life, keeping a strong focus on performance—from awareness to conversion.
Using your analytical mindset, you’ll interpret campaign results, optimize in real time, and make sure our media investments bring value both to our customers and to the brand and business goals
You’ll also use customer insights and performance data to drive growth, reach new audiences, and support brand development.
You’ll be responsible on setting campaign goals and follow up on them
WHO YOU’LL WORK WITH
You’ll be part of a collaborative and cross-functional environment, working closely with:
The regional strategy & planning team, aligning your plans with the bigger picture.
Our global and regional media teams as well as regional media agency, making sure campaigns run smoothly and effectively.
Cross-functional partners across marketing and beyond, ensuring your work fits into the wider customer experience.
This is a role where teamwork and communication are key—you’ll help connect the dots between different teams and ideas.
WHO YOU ARE
We’re looking for someone with a strong mix of strategy, agility, and data skills. Ideally, you have:
A background in marketing, communications, business—or at least 5 years of hands-on experience in media planing with a digital focus.
A deep understanding of digital channels, media agencies, and your local media landscape.
Proven experience working with large media budgets and how to drive media optimization and efficiency, familiar with working around MMM insights and Media ROI
Strong analytical skills—you know how to read data, spot trends, and turn insights into action
Ability to connect the Media results with Business KPIs
You thrive in a fast-moving environment, enjoy testing new approaches, and are always looking for ways to improve. You’re structured, detail-oriented, and great at balancing multiple tasks. And most importantly, you bring a collaborative mindset and a genuine passion for reaching and engaging customers in meaningful ways.
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
Development Opportunities: Access to career growth within the H&M Group, with opportunities both locally and internationally
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
* As part of our Equality Plan, at H&M we promote genuine equal opportunities between women and men in all recruitment and professional development processes. We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.