Media Planner, Video **General Information** Req # WD00085770 Career area: Marketing Country/Region: United States of America State: North Carolina City: Morrisville Date: Wednesday, July 30, 2025 Working time: Full-time **Additional Locations** : * United States of America - North Carolina - Morrisville **Why Work at Lenovo** We are Lenovo. We do what we say. We own what we do. We WOW our customers. Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) . **Description and Requirements** We are Lenovo. We do what we say. We own what we do. We WOW our customers. Lenovo is a US$57 billionrevenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a moreequitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news viaourStoryHub (https://news.lenovo.com/) . The Global Media COE (Center of Excellence) team at Lenovo is looking to accelerate Lenovo into an innovative marketer by building an in-house/agency hybrid model in all geos. As part of this goal, the NA Marketing team is building an in-house media team to manage media planning and strategy for North America Consumer and Commercial Marketing. The team is seeking a **Media Planner** for **Video** to drive smart and effective media plans to support Lenovo’s Consumer and Commercial businesses. We’relooking for a results-driven PaidMedia Planner – Videoto lead the planningand strategyof paid campaigns acrossprogrammatic video and streamingplatforms. This individual will play a key role in driving customer acquisition, brand awareness, and revenue through paid media strategies that are performance-focused and data-driven. **Key Responsibilities:** + Develop paid media strategies for video advertising campaigns across programmatic video platforms (YouTube, The Trade Desk, Amazon, etc.) and streaming services (Netflix, Hulu, Disney, Peacock, etc.). + Translate marketing goals into actional paid media plans with measurable KPI’s. + Conduct audience segmentation, targeting, and budget forecasting. + Build strong relationships with Lenovo’s key video media partners. + Recommend media mix, budget allocations, and timing strategies for paid video campaigns. + Present plans, rationale, and performance reports to internal stakeholders. + Stay current on video media trends, technologies, and tools to inform planning and innovation. + Drive testing roadmap to ensure we’re maintaining a test and learn strategy with new opportunities at the forefront. **Required Qualifications:** + Bachelor’s degree in Marketing, Communications, Advertising, or related field. + 3-5 years of experience in paid video planning, media buying, or paid video strategy in the technology vertical Preferred Qualifications: + Proficiency in DV360, The Trade Desk, Amazon Ads, etc. + Strong analytical skills, with experience using data to inform media strategy and decision-making + Strong understanding of funnel-based marketing, attribution, and analytics + Excels at managing multiple initiatives simultaneously within tight deadlines + Excellent communication, presentation, and stakeholder management skills + Experience working within a very large, fast-moving organization with many internal and external stakeholders is a bonus + Strong verbal/written communication + Exceptional analytical, problem solving, critical thinking and data visualization skills + Strong project management skills, with the ability to manage budgets, resources, and timelines effectively _We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class._ The base salary budgeted range for this position is $85k-110k. Individuals may also be considered for bonus and/or commission. Lenovo’s various benefits can be found on www.lenovobenefits.com . In compliance with Colorado's EPEWA, the expected application deadline for this position is February 10th, 2026. This applies to both external and internal candidates. \#LI-JL1 \#LI-Remote _We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class._ **Additional Locations** : * United States of America - North Carolina - Morrisville * United States of America * United States of America - North Carolina * United States of America - North Carolina - Morrisville