Location(s):

China

City/Cities:

Beijing

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

August 31, 2025

Shift:

Job Description Summary:

KEY WORKING PARAMETERS

Focus, Scope, & Impact:

The Media Manager will: Lead the development of media plans across brands/campaigns, recommending allocation of media DME to different media formats/bottler. ensure we have the most effective and efficient media plans for our brands across all markets within the OU, out-performing versus competitors in all brand program KPIsControl media investment (real vs planned), approving the Agency buying orders, shifts and invoices and recommending corrective actions when necessary.  Preparing budget evolution information (real vs. planned investment) and revising and approving the media buying POs sent Agency and Media.Constantly checking and reporting to current status of our brand presence and performance in the various media types: eg Copy Rotation, productivity etc.Track and evolve the existing media and digital measurement discipline, ensuring maximum utilization of existing protocols and tools, and leveraging learnings for each of the markets within the OUWork in partnership with CBL Front line marketing and bottlers to ensure that we are capturing the right opportunities in each one of the countries within the OU.Responsible for CBL OOH media managementDevelop annual OOH media plan for CBL region, coordinate with front line marketing HQs the communication with HQsCommunicating with each bottler for OOH plan alignmentSupervise agency to conduct the ooh audit in 2-3 marketOOH case sharing / marketing intelligence to bottlersLead the development and management of the real-time amplification of our brands (calendar, content and media)Drive media productivity by leveraging data and tech, use data to create detailed audience planning by segmenting based on demographics, interests, browsing or purchasing behaviors.Lift and shift best practices from other OUs and global teams in how to establish an effective and efficient media plan. He/she is a key player in the IMX team, understanding the consumer market trend and the competitive landscape and defining strategies and tactics to better connect with each brand’s audience.Team Collaboration: Work closely with internal stakeholders, including category, creative, E2E, bottler, front line and CBL HQs to ensure alignment on strategiesFacilitate communication between teams to maximize impact across touchpoints

KEY SUCCESS PARAMETERS

Experience

Significant marketing, media, and leadership experience (8-10 years)Direct experience with media strategy, planning and negotiation, as well as social media channelsPreference for individuals that have worked in agencies and/or brands companies in the pastExperience working with marketing in the field is preferredExperience working in cross-functional and cross-geographical teams is preferredDeveloping and ensuring implementation of multiple activities needed to reach targetsLeading strategic conversations, negotiations and alignment with key stakeholders

Work Focus

Deep understanding of the evolved media landscape Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)High ability to control big media budgets at an OU levelAbility to work in Agile cross-functional teamsAbility to lead and develop a diverse, multi-geography team

Communication Focus

Role will require frequent communication with the OU IMX lead, OU Media Operations Director, OU Category teams, Franchise Marketing lead and teams, bottlers (local MKT teams) and counterparts in other OUsRole will also interact frequently with external parties, particularly agencies and media companies

KEY KNOWLEDGE REQUIREMENTS

media Plan Development BRAND strategyDigital marketing Agile ways of workingConsumer and shopper engagementTech and data team managementsocial media development

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.