**Introduction** At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM's products and services. When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life. **Your role and responsibilities** This role is part of our Media & Marketing Automation team, which is responsible for planning, executing, and optimizing paid media and marketing automation to deliver business requirements and improve the performance of our paid media investment. As an application developer supporting paid media, you will work collaboratively and cross-functionally to drive projects with multiple stakeholders to help support our technical excellence. In this role, you will be able to showcase your technical expertise and ability to use analysis and data to drive decision-making and improve time to market. Your responsibilities will include, but aren’t limited to: * Work with media platforms and tools that enable campaigns to go live and monitor campaign performance * Manage our Paid Media Creative Assets by transcribing into trafficking systems and ensure assets meet established standards through final QA process * Work with IBM and agency technical, privacy, and legal teams to update and enhance our adtech platforms, systems and capabilities * Develop enablement for the media channel and relevant processes to other marketing functions, ensuring seamless processes and workflows for campaigns **Required technical and professional expertise** * Experience with cloud based applications, Python, MongoDB, SQL, and other database or querying skills * Basic understanding of cross-channel paid media, including paid search, paid social, and display * Experience in project management, including budget management, managing multiple priorities, collaboration, attention to detail, and communication skills **Preferred technical and professional experience** * Experience in media, digital campaigns, advertising, or at a digital media planning agency * Experience working on B2B campaigns * Experience with digital channels and media platforms or with digital marketing tools such as ad servers, demand-side platforms, and paid social and audience management platforms IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.