At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com **Job Function:** Career Programs **Job Sub** **Function:** Non-LDP Intern/Co-Op **Job Category:** Career Program **All Job Posting Locations:** Madrid, Spain **Job Description:** **About Innovative Medicine** Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine **Digital Customer Engagement Internship (2 Months, Full-time)** **Initiative Overview** This internship focuses on evaluating and optimizing our digital customer engagement strategy across key channels, our HCP website, 1:1 and 1-to-many emails, and omnichannel campaign planning tools. The goal is to benchmark our current approach, identify efficiency opportunities, and recommend quick wins and strategic improvements to enhance customer experience and business impact. **Internship Focus** + **Strategy and Execution Review:** Assess effectiveness of digital campaigns and omnichannel execution across website and email. + **Channel Performance Analysis:** Analyze user journeys, personalization, and KPIs for the HCP website; assess segmentation, automation, and GEN AI-based content adaptation for email. + **Process Automation and Simplification:** Identify processes suitable for automation to drive efficiency and reduce manual effort. + **Content Innovation:** Review current content production and propose approaches to tailor content (e.g., via GEN AI). + **Customer Experience & Personalization:** Evaluate digital user experience and make recommendations for scalable personalization. + **Activity and Engagement:** Track engagement trends and highlight how digital channels enable competitive customer interactions, pre- and post-rep engagement. + **External Benchmarking:** Compare with pharma and cross-industry best practices to inform recommendations.