MarTech Associate
NBC Universal
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
NBCU’s Media Group is looking for an Associate with experience working in either video streaming, marketing technology or the media industry. They will be responsible for supporting the creation, execution, & management of Peacock offer & pricing constructs.
Description:
The Associate will join the Growth, Go-to-Market Marketing Technology team, reporting to the MarTech – Pricing, Tracking, & Targeting Director. They will directly enable the product management of Peacock’s pricing capabilities. A successful candidate for this position will have experience writing business requirements, completing technical tasks within operational tools, and identifying & triaging technical issues.
Reporting to the Marketing Technology Director, the Associate is expected to become the “go-to” person for new offering & pricing requests and requirements – proactively identifying pain points that can be solved through system enhancements, assisting with running initiatives from concept through launch across both proprietary platforms and 3 party vendors, and acting as a tier 2 level of support for production issues. To launch innovative and creative solutions to streamline processes, workflows, and improve automation, they will partner with marketing vendors, internal business teams, and developers.
The ideal candidate for this role will have some experience working with agile teams, and will possess strong decision-making skills, attention to detail, ability to lead others, and interpersonal skills acting as a liaison between business units. Responsibilities:
+ Hands-on development and fulfillment of offers – creating voucher codes, testing, and tracking end-to-end.
+ Review, create, & manage promotional vouchers for partnership promotions and marketing campaigns based on partnership business requirements
+ Monitor and analyze voucher fulfilment performance throughout the campaign life cycle
+ Analyze voucher fulfillment success rates and provide insights to stakeholders
+ Develop, document, and enforce business rules, processes, programs, naming conventions, and procedures to streamline processes revenue drivers, using best practices and key learnings
+ Understanding of marketing technology infrastructure for project implementation, governance and roadmap development
Requirements:
+ 1+ years of experience as a Product Analyst or Associate Product Manager in an agile environment (or comparable).
+ Familiar working in Advertising/Media industry.
+ Familiar with Marketing Technology vendors such as mParticle, Braze, Movable Ink
+ Ability to distill large sets of data into actionable stories
+ Quick study of new technologies.
+ Ability to translate business requirements into clear user stories.
+ Ability to collaborate with the Tech and Dev teams to work through issues.Ability to work closely with other impacted groups and gain consensus on integrated features.
+ Familiar with Project Management tools such as AirTable, Smartsheet, or Jira
+ Strong writing & critical thinking skills
+ Data-focused and analytical, and is familiar with standardized taxonomy and nomenclatures
+ Advanced Excel skills
Desired Characteristics:
+ An unwavering attention to detail and strong organizational skills.
+ A critical thinker with an aptitude to isolate and resolve technical issues.
+ Self-motivated and well-organized with strong communication and documentation skills
Additional Requirements:
+ Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page (https://www.nbcunicareers.com/benefits) of the Careers website. Salary range: $100,000- $130,000.
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
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