Kforce has a client that is seeking a Marketing Technology Director to lead the vision and execution of their MarTech ecosystem. This is an in-office position and can sit anywhere in most major cities located in UT, TX, CA, AZ, NV, ID, CO, WA, OR. Summary: Our client has recently hired a new Chief Marketing Officer. They are now building out their new marketing team and looking for a proven Marketing Technology Director. They're building a next-generation in-house Creative Studio and Demand Center-redefining how they engage customers. If you're looking for a unique opportunity to lead transformational work in financial services marketing, we want to meet you. About the Role: This role is responsible for designing and managing a scalable, secure, and innovative technology infrastructure that aligns with business goals and supports marketing performance and customer engagement. In this role, you will serve as a key connector across departments-bridging marketing, IT, compliance, and UX-to ensure seamless tech integration and strategic alignment. Key Responsibilities: * Develop and execute a comprehensive MarTech roadmap aligned with enterprise priorities * Collaborate cross-functionally to implement and optimize platforms supporting customer acquisition, retention, and marketing performance * Oversee data management strategies ensuring integrity, compliance, and usability * Champion best practices in digital marketing technology, including automation, CRM, analytics, and personalization * Support the marketing team in delivering innovative, secure, and efficient tech-driven solutions * Maintain a forward-looking view on emerging technologies, evolving tools and capabilities in alignment with business needs * Ensure rigorous compliance and security protocols are embedded in all systems and platforms