**About the Role** We're looking for a Performance Marketing Manager with strong technical expertise to lead the global strategy, execution, and automation of Apple Search Ads campaigns. This role will focus on driving app acquisition and re-engagement performance across multiple Line of Business. The ideal candidate will collaborate closely with cross-functional teams, including Product, Engineering, Ad Tech, and Data Science, to develop scalable solutions and enhance campaign efficiency. Success in this role requires sharp analytical skills and the ability to communicate insights and progress to stakeholders clearly. **What You'll Do** + Manage and optimize global Apple Search Ads campaigns across Uber's Rides and Eats businesses. + Own the strategic roadmap, experimentation, and development of growth-driving initiatives on Apple Search Ads. + Partner with AdTech, Product, Engineering, and Data Science teams to build and maintain automation and performance tools. + Lead and communicate complex cross-functional projects related to measurement, testing, and channel health. + Drive process improvements and help scale operations with a focus on simplicity, productivity, and impact. **Basic Qualifications** + Bachelor's degree or equivalent experience. + 3+ years of direct experience managing Apple Search Ads in a fast-paced, high-growth environment. **Preferred Qualifications** + Solid understanding of mobile media buying, campaign tracking, and attribution methods. + Strong analytical skills with working knowledge of Excel and/or SQL. + Clear and concise communication skills, with the ability to explain strategy and decision-making effectively. + Technical familiarity with ad tech and marketing analytics platforms. + Experience with user acquisition and re-engagement strategies in mobile app environments. + Ability to independently lead complex projects and collaborate with cross-functional teams. + Data-driven mindset and comfort working with experimentation frameworks. + Strong sense of ownership and ability to thrive in dynamic environments. For New York, NY-based roles: The base salary range for this role is USD$108,000 per year - USD$120,000 per year. For San Francisco, CA-based roles: The base salary range for this role is USD$108,000 per year - USD$120,000 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits. Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form- https://docs.google.com/forms/d/e/1FAIpQLSdb_Y9Bv8-lWDMbpidF2GKXsxzNh11wUUVS7fM1znOfEJsVeA/viewform