Overview Objective: This is a newly created role to support: Drive Beyond PC E2E marketing solution for emerging channels (Snacks store, Sam’s etc.) with agility and efficiency. Lead GCR Snacks club format portfolio transformation to incubate future business Sustain Beyond PC permissible platform growth - PopCorners and Lay’s Yam. Scope of the role is to support: End-to-end marketing of PopCorners brand End-to-end marketing of Yam product line in synergy with Lay’s brand strategy Product and brand experience development to drive growth in emerging channels across all BPC brands Club format innovation strategy and pipeline delivery of 5 brands: Lay’s, PopCorners, Cheetos, Bugles, Doritos Responsibilities Support to develop a focused end-to-end marketing strategy of PopCorners in China and drive synergy of innovation, marketing campaigns and GTM to build product penetration in mega cities Sustain Lay’s Yam product line and continuously educate consumers with the permissible benefit through on-pack and in-store visibility enhancement Accelerate business growth by planning consumer-centric innovation strategy of club format Launch meaningful and scalable BPC innovations to tackle shopper unmet needs in emerging channels. Craft flavor strategy, occasion-relevant packaging innovation and drive effective PPA design Product and brand experience development to drive growth in emerging channels across all BPC brands Act as channel-out champion and develop team capability of grabbing channel-shift opportunity to build brand growth Qualifications Bachelor and above, at least 10 years of marketing experiences with proven success in FMCG innovation Experienced in brand communication strategy and campaign operation (must-have) Outstanding influencing skill and interpersonal skill, able to drive efficiency and clarity when handling projects with high complexity Strong business acumen and consumer/market centric thinking Self-motivated, high agility, result-driven mindset, excellent in managing multiple tasks Fluent in English, excellent in presentation skills