JOB SUMMARY

 

The Marketing Strategy Manager will support marketing performance initiatives that drive a simplified, intuitive, and personalized journey for Stellantis customers across tiers and channels. This individual will lead the strategy, execution, and optimization of tierless connected funnel initiatives. The ideal candidate will be customer-centric, innovative and be an advocate for best-in-class customer experiences across the Stellantis enterprise. This role will report to the Director of Marketing Strategy.

 

KEY RESPONSIBILITIES

 

Strategy

Develop holistic marketing strategies to ensure connectivity across tiers, channels, and audiences Execute personalized connected funnel strategies that improve customer engagement, increase quality conversions, and contribute to sales and market share goals Translate strategies into executable and measurable tactics that achieve marketing performance goals Connect strategic objectives, KPI performance, and actionable recommendations into clear and concise storytelling for executive level audiences

Data & Analytics

Connect first, second, and third-party data and insights to maximize marketing effectiveness and efficiency Analyze market trends, consumer behavior, and competitive landscape to inform marketing strategies Develop measurement strategies and KPI frameworks to track and optimize performance

Technology

Leverage the latest industry trends and cutting-edge technology to create a seamless shopping experience across key customer journey touchpoints

Collaboration

Collaborate with internal stakeholders, agency partners, and external vendors to develop new use cases, determine business requirements, and launch personalization programs Partner with channel leads to identify key opportunities to reach customers through connected omni-channel touchpoints

QUALIFICATIONS

Bachelor’s degree in Business Administration, Marketing, or a related field 10+ years of experience in marketing, with a focus on strategy and analytics Proven track record of developing and executing successful marketing strategies Strong analytical skills, with the ability to interpret complex data and make data-driven decisions. Experience in automotive industry and basic dealer operations Understanding of the relationship between tier 1 and tier 3 Familiarity with key marketing channels such as media, CRM, website, etc. Experience leading and inspiring cross-functional teams Exceptional communication and interpersonal skills Excellent data storytelling and executive level presentation skills Ability to turn ideas into scalable solutions Ability to thrive in a fast-paced, dynamic environment