Working closely with the National Marketing Manager, Marketing Specialist is responsible for driving the local market's marketing efforts. They focus on turning brand lovers into can lovers, ensuring that Red Bull is the consumer’s first choice of energy drink. With a deep understanding of the local consumer landscape, they take full ownership of the business strategy and align with the National Marketing Manager to develop and execute the country marketing plan. By setting short- and mid-term goals, they strive to build a compelling and relevant brand image, boost product awareness and trust, and enhance overall brand value.