As Marketing Specialist e-commerce in the business unit Independent Aftermarket (IAM) you are responsible for different customers (with focus on Amazon).
You act as central interface between marketing, data management and sales and coordinate marketing campaigns across the various sales channels

You analyze the data quality/content (IDQ) on all Amazon marketplaces and initiate improvement measures

You support the creation and maintenance of A+ content, virtual bundles (cross-selling) and variations to promote sales and expand the range of products
You consolidate existing marketing materials to make it available for usage in e-commerce sales channel for e-commerce usage
You evaluate the effects of content optimization by tracking defined KPIs, e.g., sales quantity and value based on volume and sales development