Tokyo, JPN
6 days ago
Marketing Specialist - Channel Marketing
**Summary:** **The Neuberger Berman East Asia marketing team follows the global branding initiative, helping to increase the Group's presence in Japan and Korea, as well as supporting local sales activities. The team works closely with the local client coverage team and product teams, as well as the global marketing team, to support sales activities in Japan and Korea.** **We are looking for one new member to join our Tokyo office. This member will focus on retail business and channel, i.e., publicly offered mutual fund brochure creation and delivery in digital and printing, event management, content marketing, digital marketing, and will be broadly working on content marketing strategy development, and promotional activities. Reporting directly to the Head of Marketing East Asia, you will collaborate with colleagues responsible for media, events, and digital marketing, working within a four-person team to drive business initiatives.** **Responsibilities:** **Prepare marketing and promotional materials; implement sales promotion initiatives** **Plan, develop, and execute digital marketing and content marketing strategies for publicly offered investment trusts and sub-advised funds mainly.** **Develop and support new and existing distribution partners; organize seminars and briefings for both institutional investors, fund distributors (banks, brokerage firms, and on-line brokers) independent financial advisors (IFAs)** **ポジション概要** **当社で新たに開始する公募投信事業において、マーケティングチームの一員として、プロモーションの企画立案から販売促進まで幅広くご担当いただきます。公募投信以外の国内投信会社向け運用再委託ファンドの販売促進に向けたデジタル・マーケティング、コンテンツ・マーケティング、イベントマネジメントのサポートもご担当いただきます。** **マーケティング部長へのレポートラインとなり、メディア・イベント、デジタル分野の担当者と連携しながら、4名体制で業務を推進します。** **主な業務内容** **マーケティングおよびプロモーション資料の作成、販売促進施策の実施** **公募投信のマーケティング戦略の企画・立案・推進** **新規・既存販売会社のサポート、IFA(独立系ファイナンシャルアドバイザー)向けセミナーや説明会の実施** **Required Qualifications** **5-7 years of Marketing experience (industry not specified), including experience in promotion planning, product/service planning, or market research** **Work experience at an Asset Management company with focus on public investment funds (公募投信)** **Business-level PC skills (Excel, PowerPoint, etc.)** **Business-level English proficiency** **Preferred Qualifications** **Practical experience in digital marketing** **Experience planning and managing seminars or events** **Experience collaborating within a team and strong communication skills** **必須要件** **5-7 年程度のマーケティング業務経験(業界不問、営業戦略企画・商品/サービス企画・市場調査等の経験を含む)** **資産運用会社での公募投信に関する業務経験** **ビジネスレベルのPCスキル(Excel、PowerPoint等)** **英語力(ビジネスレベル)** **歓迎要件** **デジタルマーケティングの実務経験** **セミナーやイベントの企画・運営経験** **チームでの協働経験やコミュニケーション能力** _Neuberger Berman is an equal opportunity employer. The Firm and its affiliates do not discriminate in employment because of race, creed, national origin, religion, age, color, sex, marital status, sexual orientation, gender identity, disability, citizenship status or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact_ _onlineaccommodations@nb.com_ _._ _Learn about the Applicant Privacy Notice (https://www.nb.com/en/global/disclosure-privacy-policy) ._ Founded in 1939, Neuberger Berman is a private, independent, employee-owned investment manager. From offices in 39 cities worldwide, the firm manages $515 billion in client assets (as of March 31, 2025) across a range of strategies—including equity, fixed income, quantitative and multi-asset class, private equity and hedge funds—on behalf of institutions, advisors and individual investors globally. Tenured, stable and long-term in focus, the firm has built a diverse team—including 760-plus investment professionals and more than 2,800 employees in total—united in their commitment to delivering client outcomes and investment excellence. It is our people who define our culture and have enabled us to be recognized by _Pensions & Investments_ as the first or second "Best Place to Work in Money Management” for last eight consecutive years (firms with 1,000+ employees). Neuberger Berman believes strongly that all employees are entitled to be treated with respect and dignity, and to work in a professional and safe environment. These values are the cornerstone of our firm. We prohibit any form of harassment, whether mental, verbal or physical. We do not tolerate the support of terrorist groups, acts of terrorism, or threats of violence. All who wish to be employed by the firm are expected to uphold these principles. For important disclosures: http://www.nb.com/linkedin
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