Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
The Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class international marketing organization. With functions spanning creative and marketing, strategy, consumer insights, and marketing operations, the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem.
We’re looking for a Marketing Specialist in Germany, based in our Hamburg office. In this role, you’ll work closely with our local cross functional team, and partner with Creative, Product, Comms, Sales, and Insights teams in EMEA to build and execute marketing programs which grow Snap’s business goals across revenue, community and AR. This role will report directly to the Head of Marketing, who is also based in Hamburg. This role is an individual contributor role - but requires a significant degree of influence to ensure outcomes are achieved for the market.
What you’ll do:
Lead the B2B Marketing efforts for the region (+extended synergies to Nordics) in alignment with the Head of Marketing DACH and Sales (including newsletter programs, ambassador programs, roadshows and more)
Work closely with Sales to identify opportunities to support sales narratives, sales promotions and sales marketing solutions as well as big client initiatives
Support the crossfunctional team on both consumer (B2C) and business (B2B) audiences within the DACH region & Nordics
Work very closely with the event team to support and execute sales events
Support with administrative tasks within the DACH marketing team
Support creating and execute marketing programs which deliver on the strategy and communicate Snap’s value proposition for consumers and businesses via innovative brand activations, success stories, thought leadership, partnerships, workshops, and events
Work with brand, creative and cross-functional teams to create culturally relevant and best-in-class creative, integrated marketing campaigns
Work closely with cross-functional partners to support our team efforts by communicating our brand vision and campaign ideas to rally support
Partner with other stakeholders and cross-functional teams, including Insights, Creative Strategy, Product Marketing, Comms, Marketing Science, and Sales to ensure our marketing delivers on Snap DACH’s overarching business goals
Work with Sales, Sales Enablement and other functions to make sure our efforts get visibility and are tracked in the right way to measure success.
Represent Snap Marketing in internal forums and contribute to key decisions in the market
Connect to and Collaborate with other marketing functions in EMEA to build and localize global marketing programs, and share best practices across our portfolio
Measure the effectiveness and ROI of marketing and ensure it delivers on Snap’s goals in the market
Work closely with marketing insights to get actionable insights for sales for marketing programs
Support on B2B events like OMR, DMEXCO etc
Knowledge, Skills & Abilities:
Ability to navigate complex organizations
An organizational talent that can manage various stakeholders and several projects at one time
Possesses a keen eye for detail, embraces administrative tasks with enthusiasm, and remains patient and composed when navigating complex processes.
A multidimensional marketer with a track record of inspiring creative ideas that come to life across a broad ecosystem of marketing channels including paid, organic and earned.
Collaborative approach which embodies Snap’s core values
Creative mindset and an ability to spot opportunities and cultivate ideas where others wouldn’t
Analytical rigor and an ability to synthesize complex data into actionable insights
A passion for Snapchat! And an interest in B2B marketing
A good understanding of German youth culture
Hands-on mentality
Minimum Qualifications:
Experience in marketing roles, or media or creative agencies
Fluent in English and German
Experience working with teams which operate cross-functionally
Preferred Qualifications:
Marketing experience at a digital platform, app, or media company
B2B marketing experience
If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!