Job Description

We are Lennar 

Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.

Join a Company that Empowers you to Build your Future

The Marketing Specialist will manage and oversee all digital components and campaigns for the division including but not limited to creating strategies and advertising initiatives for digital campaigns, schedule, implement and monitor social media platforms, email campaigns, paid search campaigns, display campaigns, and manage online listings. The Marketing Specialist will manage and collaborate with the regional and corporate channel teams to ensure all expectations and KPIs are being met, to improve division digital campaigns.

A career with purpose.A career built on making dreams come true.A career built on building zero defect homes, cost management, and adherence to schedules.

Your Responsibilities on the Team 

Create and implement content for the Southwest division on Lennar.com using online content management systems and JD Edwards (JDE)Creation and oversight of website marketing content for community, amenity, floorplan pages, images, etc.Create landing pages and content as neededSchedule, implement and monitor all social media content and advertisingSchedule, implement and monitor all email marketing campaignsCollaborate with corporate channel teams for digital advertising and all other marketing efforts while staying within budgets allocatedManage and oversee all listing platformsMonitor and report on web traffic and activity using web analytical tools Make recommendations to improve online campaignsMaintain technical proficiency of content management tools, policies and proceduresHandle complex projects independentlyManage and implement digital departmental budgets in order to measure and report on ROI performance of online marketing channelsCreate new opportunities to promote the division’s communities, as well as fine-tune and improve existing digital campaigns with the goal of obtaining quality leads for sales associates.Work with the Corporate Communications team on implementing national initiatives and digital trendsReview and approve all digital creative processes Through the proper channels, monitor the scheduling and implementation of all digital advertisements and promotionsIdentify trends across marketing channels and develop action points as neededEnsure all e-mail and social media marketing are in compliance with Regional and Corporate branding and legal standards.Create, report, and manage online marketing KPIs

Requirements

Minimum High School or GED requiredAdvanced computer skills and technically savvy with proficiency on Microsoft Office Programs 3-5 years of experience in Web AdministrationProficient in the use of CanvaBachelor’s Degree or related experience preferred Experience with Image Editing Applications Professionally perform multiple, detail-oriented tasks with simultaneous deadlinesExcellent writing and organization skills – writing samples will be requestedTeam Player with ability to work well under pressure

Physical & Office/Site Presence Requirements:

This is primarily a sedentary office position which requires the ability to work in excess of eight hours per day in the confined quarters of an office.  Also requires the ability to read plans, bend, stoop, reach, lift, and move and/or carry items less than 50 pounds.  Finger dexterity in operating a computer keyboard and calculator.  Office work requires sitting at a computer monitor for extended periods of time, completing paperwork and to receive/return phone messages.  Standing is required for filing and copying.

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Life at Lennar

At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth. Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of. Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments. To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations. From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies. Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone’s Included Day. At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally. Lennar Associates will have access to these benefits as outlined by Lennar’s policies and applicable plan terms. Visit Lennartotalrewards.com to view our suite of benefits.

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Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.