Marketing Specialist
Kinseth Hospitality Companies
Creative Marketing Specialist
Kinseth Hospitality Companies, a hotel management company located in Coralville, Iowa, is seeking a Creative Marketing Specialist. This position is a full-time graphic design and marketing position that will focus on building brand awareness for and driving traffic to the restaurants and hotels in the Kinseth Hospitality Portfolio.
Marketing & Design Tasks
+ Create content that captivates viewers and follows brand guidelines for restaurant social media pages (Facebook, Instagram and & Google My Business).
+ Create and run Facebook advertising.
+ Host weekly marketing calls to discuss marketing projects and initiatives with teams.
+ Work with restaurant staff to build an e-list.
+ Create content, design, and send out marketing emails to subscriber list.
+ Update websites and work to maximize traffic.
+ Design print materials such as menus, table tents, flyers, etc.
+ Work with restaurants to plan fun/out of the box events to build local awareness/help sell tickets.
+ Build and implement a neighborhood marketing strategy targeting the immediate community near the restaurant.
+ Create and take action on a strategy to get the word out to the general population.
+ Work with restaurant managers to plan special promotions such as holiday brunches for Easter, Mother’s Day, etc.
+ Track ROI on promotions/events.
+ Analyze competition and evaluate market data.
+ Create marketing plan timeline and plan out expenses within allotted budget.
+ Create social media content that captivates viewers and follows brand guidelines.
+ Train Restaurant Managers on responding to online reviews.
+ Assist Marketing Manager with any hotel design and social media needs.
+ Assist Marketing Manager with printing and trimming materials in-house for restaurants and hotels (i.e., table tents, flyers, business cards, etc.).
Qualifications
+ Experience with Adobe Creative Suite programs on MAC platform.
+ Experience with MailChimp, Microsoft 365 programs (OneDrive, Sharepoint, Teams) a plus.
+ Basic knowledge of restaurant operations is a plus.
+ Experience with printing process a plus.
+ Experience managing social media pages for business.
+ A self-starter who can stay on task, stay organized and sometimes complete projects with little instruction or short timelines.
+ Experience with marketing and branding.
+ Critical eye and attention to detail.
+ Excellent communication skills.
+ Ability to think creatively.
+ Capable of meeting deadlines.
+ Eager to share ideas and take criticism.
+ Capable of working in a fast-paced environment.
+ Flexible schedule/availability.
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