Coralville, IA, 52241, USA
2 days ago
Marketing Specialist
Creative Marketing Specialist Kinseth Hospitality Companies, a hotel management company located in Coralville, Iowa, is seeking a Creative Marketing Specialist. This position is a full-time graphic design and marketing position that will focus on building brand awareness for and driving traffic to the restaurants and hotels in the Kinseth Hospitality Portfolio. Marketing & Design Tasks + Create content that captivates viewers and follows brand guidelines for restaurant social media pages (Facebook, Instagram and & Google My Business). + Create and run Facebook advertising. + Host weekly marketing calls to discuss marketing projects and initiatives with teams. + Work with restaurant staff to build an e-list. + Create content, design, and send out marketing emails to subscriber list. + Update websites and work to maximize traffic. + Design print materials such as menus, table tents, flyers, etc. + Work with restaurants to plan fun/out of the box events to build local awareness/help sell tickets. + Build and implement a neighborhood marketing strategy targeting the immediate community near the restaurant. + Create and take action on a strategy to get the word out to the general population. + Work with restaurant managers to plan special promotions such as holiday brunches for Easter, Mother’s Day, etc. + Track ROI on promotions/events. + Analyze competition and evaluate market data. + Create marketing plan timeline and plan out expenses within allotted budget. + Create social media content that captivates viewers and follows brand guidelines. + Train Restaurant Managers on responding to online reviews. + Assist Marketing Manager with any hotel design and social media needs. + Assist Marketing Manager with printing and trimming materials in-house for restaurants and hotels (i.e., table tents, flyers, business cards, etc.). Qualifications + Experience with Adobe Creative Suite programs on MAC platform. + Experience with MailChimp, Microsoft 365 programs (OneDrive, Sharepoint, Teams) a plus. + Basic knowledge of restaurant operations is a plus. + Experience with printing process a plus. + Experience managing social media pages for business. + A self-starter who can stay on task, stay organized and sometimes complete projects with little instruction or short timelines. + Experience with marketing and branding. + Critical eye and attention to detail. + Excellent communication skills. + Ability to think creatively. + Capable of meeting deadlines. + Eager to share ideas and take criticism. + Capable of working in a fast-paced environment. + Flexible schedule/availability.
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