Job Description Job Description: Insight Global is looking for a self-starter to join a fast-paced and rapidly growing start-up division within one of Canadas largest retail organizations. As the Integrated Marketing Specialist, youll lead marketing and sales support for a dynamic portfolio focused on new media opportunities tied to retail merchandising strategies. Youll collaborate with cross-functional teams to amplify retail strategies across pharmacy and grocery sectors using integrated media channels. This role blends strategic thinking, creative storytelling, and an understanding of retail consumer behavior to create and deliver compelling B2B marketing content and sales enablement tools. Responsibilities:   Build strategic sales packages, B2B marketing collateral, and promotional content aligned with overall marketing goals   Leverage data and insights from analytics, product, and media teams to craft persuasive sales narratives   Manage the development and launch of new media opportunities and tools, including internal training and external communication materials   Support the sales team by providing marketplace communications and addressing inquiries about product lines and media offerings   Prioritize and manage the production of sales materials and campaign launches to align with high-value opportunities   Guide creative development and collaborate with internal creative teams to produce sales and marketing assets   Maintain brand and narrative consistency across all marketing and sales channels   Draft and manage marketing communications across email, web, social media, and other external platforms We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form (https://airtable.com/app21VjYyxLDIX0ez/shrOg4IQS1J6dRiMo) . The EEOC "Know Your Rights" Poster is available here (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) . To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ . Skills and Requirements Must haves:   5+ years of experience in marketing, ideally in shopper marketing or media planning within a consumer marketing environment   Background in retail media, digital media, or supporting digital media sales teams   Advanced copywriting and visual design skills with the ability to develop polished marketing and sales materials   Strong experience with insight-based marketing strategies, B2B communications, and digital media planning   Proficient in PowerPoint and mainstream design tools (e.g., Photoshop, Adobe Creative Suite) Nice to haves:   Retail industry experience   Familiarity with ad technology, campaign planning, and digital media buying   Degree in Marketing, Digital Media, Communications, or a related field   Strong business acumen with the ability to assess and frame up market opportunities null We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.