As pioneers and global leader, Hiab is ambitious to write forward our success story, inspiring and shaping our industry. The world in which we operate with our class-leading products, intelligent services and innovative digital solutions is constantly changing.

 

 

Together, we keep everyday life moving to build a better tomorrow.

 

 

The purpose of this role is to support the development and implementation of marketing activities in line with Hiab Services Division marketing strategy and roadmaps to increase customer awareness, lead generation and sales development around the Hiab Services portfolio. 

This role works in close collaboration with the Division Marketing Manager, Product Management, Business Development, CSC (Customer Support Center) Marketing and Central Marketing teams to define, develop and implement Hiab Services marketing activities and assets.

 

This position is based in Helsinki, Finland.

 

Main tasks and responsibilities

 

Support the development and implementation of marketing plans and activities (campaigns, digital marketing, product launches) aligned with the Hiab Services marketing strategy and roadmap, to various target audiences and across different channels and segments Take ownership of developing marketing concepts and plans for new product and brand launches, collaborating closely with the Marketing Manager Lead the creation and coordination of marketing assets such as presentations, videos, advertisements, and campaign materials, with input from relevant stakeholders Create content for digital marketing, customer lifecycle journeys and social media activities Support developing content for external communications, such as press releases or investor presentations and internal communications (e.g. intranet, newsletters) Provide marketing support for Services or Hiab-level initiatives as agreed Maintain Hiab Services global content and support local content on Hiab.com Maintain Services Marketing Portfolio and assets in tools / platforms (e.g. PicturePark, Showell) ensuring up-to-date content and internal adoption Manage the Services Social Media content calendar, in close collaboration with the Marketing Manager. Maintain a regular publishing rhythm in the prioritized channels Collaborate with Product Management, Business Development and CSCs to understand customer and market insights and business targets to support marketing plans and activities Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies Coordinate marketing projects and activities with external partners Plan and track allocated marketing budgets Periodical travel for meetings, events, etc. can be expected both domestically and internationally. 

 

 

What you’ll need to succeed

 

Education:

B.Sc. or M.Sc (Eng.) in Marketing

 

Experience:

3-5 years of experience in coordinating and implementing marketing activities in a B2B context Proficiency with brand management and ensuring brand alignment in day-to-day marketing activities Proficiency in planning and supporting implementation of digital marketing actions in various channels Proficiency with publishing content in relevant social media channels Experience working in a matrix organisation

 

Competencies:

Strong communication skills for successful collaboration with various stakeholders Strong project management and coordination skills Solid understanding of positioning, messaging, and go-to-market strategies Ability to translate technical product features into clear, customer-focused benefits Ability to gather and apply customer and market insights to improve marketing effectiveness Works well independently and collaborates well in both small and large teams Solution-oriented with a focus on problem-solving Eager to learn and open to personal and professional growth Takes initiative and drives tasks forward without close supervision Fluent in English, both verbal and written 

 

You will be part of  

 

We offer you a position in a global organization where you are challenged with interesting and diverse tasks. These tasks will provide a great opportunity for you to grow professionally.

 

Interested to join?

 

If you are excited about this opportunity, please submit your application with your CV in English by 01.09.2025. We process applications on an ongoing basis, and the position may be filled before the deadline. We look forward to hearing from you!

 

Please note that the recruitment process for this position is coordinated by our HR team part of Hiab Business Services based in Bulgaria.

 

 

Hiab (Nasdaq Helsinki: HIAB) is a leading provider of smart and sustainable on road load-handling solutions, committed to delivering the best customer experience every day with the most engaged people and partners. Hiab's premium equipment includes HIAB, EFFER and ARGOS loader cranes, MOFFETT and PRINCETON truck mounted forklifts, LOGLIFT forestry cranes, JONSERED recycling cranes, MULTILIFT skiploaders and hooklifts, GALFAB roll-off cable hoists, ZEPRO, DEL and WALTCO tail lifts, and the service brand HIPERFORM, a comprehensive suite of smart solutions that help maximise the life-cycle value of Hiab’s equipment.  
As the industry pioneer, Hiab continues to make on road load-handling smarter, safer and more sustainable to build a better tomorrow. Globally, Hiab is represented on every continent through its extensive network of 3,000 own and partner sales and service locations, enabling delivery to over 100 countries. The company's continuing operations sales in 2024 totalled approximately EUR 1.6 billion and it employs over 4,000 people. www.hiabgroup.com