TelevisaUnivision is looking for a highly analytical and business-savvy Senior Analyst to join the Marketing Analytics team. In this role, you’ll deliver insights that guide customer acquisition, retention, and media optimization strategies. You’ll collaborate closely with Data, Product, MarTech, and cross-functional partners to deepen our understanding of the customer lifecycle and drive growth. Core functions of the role include exploratory data analysis, advanced reporting, data modeling, and visualization. YOUR DAY-DAY: (aka Responsibilities) + Lead deep-dive analyses on marketing performance to assess effectiveness and long-term impact. + Drive testing and optimization of acquisition tactics across media channels—audience, campaign, messaging, and creative. + Develop and refine attribution models and incrementality frameworks to quantify marginal impact. + Build comprehensive views of user behavior by integrating data across multiple sources. + Provide regular performance reporting and strategic insights to marketing and business stakeholders. + Collaborate with Data and MarTech teams to enhance data pipelines, measurement capabilities, and reporting tools. + Translate complex analytics into clear, actionable recommendations via dashboards and executive-ready presentations. YOU HAVE: (aka Qualifications) + 5+ years of experience in marketing or business analytics, ideally within a fast-paced digital environment. + Advanced SQL and data visualization skills (Looker preferred). + Experience with Python and/or R for analysis and workflow automation. + Deep expertise in attribution, incrementality measurement, A/B testing. + Knowledge of Media Mix modeling, regression, and other statistical applications for Marketing. + Clear communicator with excellent data visualization and presentation skills. + Proven ability to work independently, synthesize insights, and influence decision-making. TelevisaUnivision believes that happy, well-balanced employees are key to a thriving culture. We offer a wide selection of perks and benefits including PTO, tuition reimbursement, wellness and employee support programs, 401K, and various life and insurance plans. Additionally, our comprehensive health benefits package features medical, dental, and vision coverage options. #LI-ONSITE TelevisaUnivision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by law. About TelevisaUnivision TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com . Sobre TelevisaUnivision TelevisaUnivision es la compañía líder de medios en español en el mundo. Impulsada por la biblioteca propia más grande de contenido en español y una alta capacidad de producción, TelevisaUnivision es el más grande productor de contenido para las verticales de noticias, deportes y entretenimiento. Este contenido original es lo que impulsa las plataformas de TelevisaUnivision, que incluyen las cadenas de transmisión líderes Univision, las estrellas, Canal 5, y UniMás, y un portafolio de 38 canales de televisión de paga, que incluyen TUDN, Galavisión, Distrito Comedia, y TL Novelas. La compañía además opera el estudio de producción cinematográfica líder en México, Videocine, y posee y administra las plataformas más grandes de audio en español en Estados Unidos en 35 estaciones y la plataforma digital Uforia. TelevisaUnivision también es propietaria de ViX, el servicio de streaming en español más grande del mundo. Para más información, por favor visita televisaunivision.com .