At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This Position reports to:

ELIP M&S Ldr. Middle East India & Africa
 

What we believe in

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.

Your role and responsibilities

In this role, Accountable for defining and implementing sales and marketing strategies for the assigned area. Guides, develops, and coaches the Marketing and Sales function and manages the marketing and sales action plans to ensure high level of customer satisfaction and key qualitative and quantitative targets in a profitable way.

The work model for the role is: #Li-Onsite

This role is contributing to the ABB India, Smart Buildings – Installation Products, Electrification, Business, for Sales & Marketing function for India Region.

You will be mainly accountable for:

Create, plan, and implement marketing and sales strategy and budget, ensuring mission, vision, and efficiency targets are met to support top-line growth in assigned markets.Manage market footprint definition and oversee pricing, target setting, and performance monitoring, taking strategic action to close gaps and support global sales objectives.Conduct market evaluation, competitive analysis, and solution-focused customer engagement, ensuring high customer satisfaction through surveys and actionable feedback.Develop and implement sales processes, tools, and training programs, ensuring teams are skilled, organized, and prepared for consistent, effective execution.Ensure compliance with ABB’s core values, safety, integrity, and statutory regulations, while coaching and developing teams and facilitating cross-functional collaboration.

Qualifications for the role:

12–15 years of experience in Sales & Marketing Operation operations from the Switchgear Industries.Facilitate business development in the ELIP segment nationwide, ensuring market expansion and customer engagement.Develop and execute marketing and business strategies to enhance business operations, focusing on effective positioning and growth.Coordinate go-to-market strategies and ensure customer experience success to promote market adoption and retention.Focus on localization of products with high cost-effectiveness, aligned with business objectives and market needs.Maintain compliance with regulations, legal standards, and pricing excellence, ensuring ethical, competitive operations.Oversee channel sales, contract and risk management, and sales enablement activities to empower teams and ensure broad market coverage.

More about us

ABB Installation Products Division (formerly Thomas&Betts), helps manage the connection, protection and distribution of electrical power from source to socket. The Division’s products are engineered to provide ease of installation and perform in demanding and harsh conditions, helping to ensure safety and continuous operation for utilities, businesses and people around the world. The Commercial Essentials product segment includes electrical junction boxes, commercial fittings, strut and cable tray metal framing systems for commercial and residential construction. The Premier Industrial product segment includes multiple product lines, such as Ty-Rap® cable ties, T&B Liquid tight Systems® protection products, PVC coated and nylon conduit systems, power connection and grounding systems, and cable protection systems of conduits and fittings for harsh and industrial applications. The Division also manufactures solutions for medium-voltage applications used in the utility market under its marquee brands including Elastimold™ reclosers and switchgear, capacitor switches, current limiting fuses, Homac™ distribution connectors, Hi-Tech Valiant™ full-range current limiting fuse for fire mitigation, faulted current indicators and distribution connectors, cable accessories and apparatus with products for overhead and underground distribution. Manufacturing includes made-to-stock and custom-made solutions.

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.

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