SAO PAULO - SP, São Paulo, Brazil
13 days ago
Marketing Ops Specialist LATAM - Analytics
General Information Req # WD00081074 Career area: Marketing Country/Region: Brazil State: São Paulo City: SAO PAULO - SP Date: Thursday, April 17, 2025 Working time: Full-time Additional Locations:  * Brazil - São Paulo - SAO PAULO - SP Why Work at Lenovo We are Lenovo. We do what we say. We own what we do. We WOW our customers. 
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). 
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub. Description and Requirements

ROLE OVERVIEW:

The Marketing Operations & PMO (Project Management Office) Specialist plays a critical role in ensuring the efficiency, effectiveness, and alignment of marketing activities with business objectives for Motorola LATAM. This role focuses on process optimization, technology management, data-driven decision-making, and project governance to drive marketing success.

 

KEY RESPONSIBILITIES

 

Marketing Operations:

Oversee end-to-end execution of marketing campaigns, ensuring efficiency and performance tracking.Collaborate with cross-functional teams, including LATAM Media agency stakeholders to improve campaign workflows.

 

Marketing Automation & Technology:

Manage marketing automation tools with proving experience at Salesforce, Power BI, SharePoint, AsanaEnsure data accuracy and system optimization for better lead tracking and nurturing.

 

Performance Measurement & Analytics:

Budget & Resource Management:Assist in marketing budget planning and tracking to maximize ROI.Track key performance indicators (KPIs) for marketing efforts.Analyze campaign performance, ROI, and attribution models to provide actionable insights.Support leadership on the development of dashboards and reporting mechanisms to enable data-driven decision-making.

 

PMO (Project Management Office) Responsibilities:

Develop and supervise marketing project roadmaps, timelines, and deliverables.Coordinate across teams to ensure timely execution of marketing initiatives.

 

Process Improvement & Governance:

Adopt project management methodologies and best practices.Identify bottlenecks and inefficiencies, proposing solutions for improved workflows.

 

Stakeholder Collaboration & Communication:

Act as the bridge between LATAM marketing, finance, media agency and other key stakeholders.Facilitate regular meetings, reporting, and alignment discussions.

 

Key Skills & Qualifications:

Education: Bachelor’s or master’s degree in Marketing, Business, Communications, or a related field.Excellence in Advanced Excel and PowerPointExperience: 3+ years in marketing operations, project management, or a related function.Technical Proficiency:CRM tools such as Salesforce.Project management tools Asana, Trello, Monday.com.Data analytics and visualization tools : Google Analytics, Tableau, Power BI.

 

Soft Skills:

Strong analytical and problem-solving skills.Excellent communication and stakeholder management.Ability to multitask and prioritize in a fast-paced environment.Organization and excellence on Business Management System (BMS)#MBG Additional Locations:  * Brazil - São Paulo - SAO PAULO - SP * Brazil * Brazil - São Paulo * Brazil - São Paulo - SAO PAULO - SP
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