Marketing Ops Specialist LATAM - Analytics **General Information** Req # WD00081074 Career area: Marketing Country/Region: Brazil State: São Paulo City: SAO PAULO - SP Date: Thursday, April 17, 2025 Working time: Full-time **Additional Locations** : * Brazil - São Paulo - SAO PAULO - SP **Why Work at Lenovo** We are Lenovo. We do what we say. We own what we do. We WOW our customers. Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) . **Description and Requirements** **ROLE OVERVIEW:** The Marketing Operations & PMO (Project Management Office) Specialist plays a critical role in ensuring the efficiency, effectiveness, and alignment of marketing activities with business objectives for Motorola LATAM. This role focuses on process optimization, technology management, data-driven decision-making, and project governance to drive marketing success. **KEY RESPONSIBILITIES** **Marketing Operations:** + Oversee end-to-end execution of marketing campaigns, ensuring efficiency and performance tracking. + Collaborate with cross-functional teams, including LATAM Media agency stakeholders to improve campaign workflows. **Marketing Automation & Technology:** + Manage marketing automation tools with proving experience at Salesforce, Power BI, SharePoint, Asana + Ensure data accuracy and system optimization for better lead tracking and nurturing. **Performance Measurement & Analytics:** + Budget & Resource Management: + Assist in marketing budget planning and tracking to maximize ROI. + Track key performance indicators (KPIs) for marketing efforts. + Analyze campaign performance, ROI, and attribution models to provide actionable insights. + Support leadership on the development of dashboards and reporting mechanisms to enable data-driven decision-making. **PMO (Project Management Office) Responsibilities:** + Develop and supervise marketing project roadmaps, timelines, and deliverables. + Coordinate across teams to ensure timely execution of marketing initiatives. **Process Improvement & Governance:** + Adopt project management methodologies and best practices. + Identify bottlenecks and inefficiencies, proposing solutions for improved workflows. **Stakeholder Collaboration & Communication:** + Act as the bridge between LATAM marketing, finance, media agency and other key stakeholders. + Facilitate regular meetings, reporting, and alignment discussions. **Key Skills & Qualifications:** + Education: Bachelor’s or master’s degree in Marketing, Business, Communications, or a related field. + Excellence in Advanced Excel and PowerPoint + Experience: 3+ years in marketing operations, project management, or a related function. + Technical Proficiency: + CRM tools such as Salesforce. + Project management tools Asana, Trello, Monday.com. + Data analytics and visualization tools : Google Analytics, Tableau, Power BI. **Soft Skills:** + Strong analytical and problem-solving skills. + Excellent communication and stakeholder management. + Ability to multitask and prioritize in a fast-paced environment. + Organization and excellence on Business Management System (BMS) \#MBG **Additional Locations** : * Brazil - São Paulo - SAO PAULO - SP * Brazil * Brazil - São Paulo * Brazil - São Paulo - SAO PAULO - SP