Marketing Operations Lead - Skipcart Apply Now (https://my7elevenhr.wd12.myworkdayjobs.com/Careers/job/SSC-Irving-TX/Marketing-Operations-Lead---Skipcart\_R25\_0000005359/apply) Save Job Job ID R25_0000005359 Address 3200 Hackberry Road, Irving, Texas, 75063, United States Location Irving, Texas ▶ Who we areWith more than 13,000 stores in the U.S. and 84,500 stores globally, it is no wonder 7-Eleven, Inc. has been named an iconic brand. In addition to 7-Eleven stores, 7-Eleven, Inc. also operates and franchises Speedway, Stripes, Laredo Taco Company and Raise the Roost locations. Since inventing the convenience industry in 1927, 7-Eleven has built a rich 96-year history filled with beloved products like Slurpee, Big Gulp and Big Bite, and fan-favorite holidays like Slurpee Day and Bring Your Own Cup Day. Now, 7-Eleven is on a mission to contemporize the brand and redefine convenience – and we need your help.▶ About This Opportunity 7-Eleven's dynamic delivery division, is seeking a creative and data-driven individual to join our fast-paced team. You'll play a crucial role in expanding our reach, particularly in recruiting gig-economy drivers, by developing and executing strategic marketing and communication plans. We are seeking a candidate that’s passionate about leveraging technology to drive engagement via marketing strategies to achieve ambitious growth targets. Responsibilities: + Strategic Marketing & Sales Collateral Development: Create and manage branded marketing materials, including presentations and one-pagers, to effectively showcase initiatives and value propositions to multiple audiences. + Content Creation & Digital Marketing Strategy: Produce high-quality, driver-focused digital content, including ads, landing pages, videos, training materials, and regular social media updates (Facebook, Instagram, LinkedIn, Reddit, YouTube). Develop and maintain a holistic digital communication strategy that reinforces our value proposition, drives engagement, and supports recruitment and retention goals. + Partnership Support, Launches, & Expansion: Provide comprehensive marketing and operational support for strategic partnerships and collaborate on initiatives to expand business opportunities, including new market launches and geographical or catering expansions. Market all driver-focused product releases, announcements, and company milestones across all platforms. + SEO/SMO/PPC for Driver Acquisition & Engagement: Apply knowledge of SEO, SMO, and PPC marketing to optimize driver recruitment campaigns, enhance the visibility and effectiveness of driver-focused digital content, and improve search engine rankings and conversions. + Communication Strategy & Execution: Develop and refine communication plans across various channels, including email blasts and direct mail, ensuring timely, targeted, and impactful messaging to driver cohorts and internal teams. Manage marketing calendars and execute standard operating procedures to ensure appropriate support and marketing of all programs to Operations, Sales, Product, and Driver Recruitment & Onboarding teams. + Performance Analysis & Reporting: Analyze social media performance, conduct social listening, and provide reports to upper management on reviews across platforms. Link, analyze, and understand social media performance in relation to driver recruitment costs. Create and execute plans to grow and maintain followers on various social media platforms. + Technology & Tools Utilization: Leverage various platforms and tools for communication, analytics, content management, and social listening. Utilize property marketing tools and identify opportunities to improve optimizations of generated content. Qualifications: + Excellent writing, editing (text/photo/video), presentation, and communication skills. + A positive, detail-oriented, and customer-focused attitude with strong multitasking and organizational abilities. + The ability to thrive in a fast-paced, deadline-driven environment. + Experience with digital ad trafficking/campaign management is a plus. + A strong understanding of social media trends across different platforms. + Experience with Adobe Creative Suite, Canva, MailChimp, Hootsuite, Google Analytics, and/or other similar video/photo editing programs. + Proven knowledge of SEO/SMO/PPC marketing. What We Offer: + Competitive base salary + potential bonus. + Holidays and generous paid time off. + Medical, dental, vision, and life insurance. + Relaxed dress code and open office environment. + A supportive culture that encourages health and personal improvement. + A challenging and rewarding work environment with smart, great people to work with every single day. *Position not eligible for sponsorship If an hourly or salary range is included in this ad it represents the range 7-Eleven in good faith believes is the range of compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in this state. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, long-term incentive compensation, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this link (https://tbcdn.talentbrew.com/company/7/pdf-link-storage/7-Eleven\_US\_Benefits\_Summary\_2025.pdf) .