We are looking for a strategic and results-driven Marketing Manager to support the marketing efforts for our Private Banking division. As a key member of the marketing team, you will work closely with stakeholders across the business to develop and execute high-impact marketing initiatives that drive client engagement, enhance brand positioning and support business growth. Reporting to the EMEA Head of Marketing, this role requires a forward-thinking professional with a deep understanding of private banking and the needs of ultra-high-net-worth clients. **Key Responsibilities:** • Support the development and execution of a strategic marketing plan for the Private Banking business, ensuring alignment with broader business objectives. • Collaborate with the EMEA Head of Marketing, Marketing colleagues, senior leadership, bankers, and product teams to translate business goals into effective marketing strategies. • Lead brand positioning, thought leadership, and content strategies, ensuring messaging resonates with ultra-high-net-worth clients and key stakeholders. • Plan and execute targeted marketing campaigns, events, and digital initiatives to drive client acquisition and engagement. • Analyse market trends, competitor strategies, and client insights to refine marketing approaches and identify opportunities for innovation. • Manage relationships with external agencies and vendors to deliver high-quality marketing initiatives. • Drive digital marketing and data-driven approaches, optimizing client outreach and engagement across multiple channels. • Ensure all marketing activities comply with regulatory guidelines and align with the bank’s brand values and client-first approach. **Qualifications & Experience:** + Proven experience in a marketing role within private banking, wealth management, or financial services. + Strong ability to think strategically and analytically, with a track record of executing successful marketing initiatives. + Excellent communication and stakeholder management skills, with the ability to collaborate across all levels. + Experience in content marketing, event management, digital marketing, and client engagement strategies. + Extensive event planning and management experience, including exposure to event management systems (CVENT preferred). + Understanding of ultra-high-net-worth client expectations and the private banking landscape. + Experience working in a complex, multi-site matrix organisation. + Creative thinker and strong creative judgement. + Detailed experience with Salesforce and Salesforce Marketing cloud. + Strong organisational skills with the ability to multi-task with a high attention to detail in a fast-paced environment. + Extensive budget and vendor management. + Self-starter with the ability to work autonomously to manage and drive projects forward. Also, comfortable working as part of a team and supporting initiatives from conception to completion. + Understanding of risk, compliance, and regulatory requirements within financial services. This role offers the opportunity to be part of a dynamic marketing team, contributing to the success of private banking through innovative and strategic marketing initiatives. ------------------------------------------------------ **Job Family Group:** Marketing ------------------------------------------------------ **Job Family:** In-Business Marketing ------------------------------------------------------ **Time Type:** Full time ------------------------------------------------------ _Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law._ _If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review_ _Accessibility at Citi (https://www.citigroup.com/citi/accessibility/application-accessibility.htm)_ _._ _View Citi’s_ _EEO Policy Statement (https://www.citigroup.com/global/eeo-aa-policy)_ _and the_ _Know Your Rights (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf)_ _poster._ Citi is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.