At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The PositionA healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love. That’s what makes us Roche.
In this role, as a Marketing Manager - POC in Roche Diagnostics India, you will be at the forefront of creating actionable strategies & driving impact-based marketing campaigns. Your expertise in marketing will empower you to craft seamless customer journeys, ensuring our brand achieves its goals and delivers outstanding results. This is your opportunity to make a significant impact and be a driving force behind our success!
Your Opportunity
You will lead the marketing planning for Point of Care products, ensuring every initiative is strategically aligned and detail oriented
You will craft engaging marketing messages, communications, and campaigns that resonate with our target customers (Lab Directors, Clinical care experts etc), enhancing our POC brand, and above-brand presence.
With a strong customer focus, you will actively engage with external partners and customers, elevating your portfolio through significant interactions and relationships.
You will cultivate networking and collaboration across teams & borders, working with international teams to scale your portfolio outcomes and contribute to the success of our affiliate.
Who You Are
You hold a University degree in a scientific, or business field (MBA Marketing)
With a strong eye for business, preferably in the IVD/pharmaceutical industry, you bring over 4 years valuable experience in product marketing, enabling you to make informed decisions that drive our success.
You are an expert in using various channels, from traditional to digital, and adept at using insights data to measure and optimize the impact of your omnichannel customer engagement efforts.
You possess extensive experience and skills in both strategic planning and tactical execution within marketing and customer engagement.
You are proficient in written and spoken English languages and have ability to understand digital tools
Who we areA healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.