Wholly Owned Brands

 

Founded in 1998, Lipsy started as one brand with a big dream. Acquired by NEXT in 2008, the UK’s biggest fashion retailer, we’ve now grown into three dynamic London-based fashion brands, each with their own distinct style and story, known as NEXT Wholly Owned Brands. 

 

Lipsy Our Lipsy customer is a leading lady; a woman who never says no to a touch of glamour - and why would she, when the world is her catwalk Love and Roses Love & Roses is for the woman who isn’t afraid to push boundaries, she’ll set her own trend, with unique styles, playful prints and fabulous fabrics at her core. Friends Like These Friends Like These is for the go-getter - she’s strong, feminine and always on the move, so we offer her a gorgeous wardrobe line-up she can bank on every time.

 

Department Purpose

Our central marketing team are responsible for delivering our inspiring campaigns for our key brands - Lipsy, Love & Roses and Friends Like These.

 

Role Purpose

As Marketing Manager, you will lead the day-to-day execution of brand and campaign activity, ensuring our storytelling, content and influencer strategies are aligned, dynamic, and distinctly on brand. With a strong social-first mindset, you’ll bring energy and creative vision to every touchpoint — from campaign planning to content production — helping to bring our brand to life in a fresh and engaging way.

 

Role Responsibilities

Lead the delivery of integrated marketing campaigns across social, email, and influencer channels Manage and support two direct reports: the Marketing & Social Media Executive and Content Creator Support and optimise both paid and organic social media performance, understanding what drives engagement and results Partnering with PR to evolve the influencer & partnerships strategy, cultivating meaningful brand associations Act as a brand guardian, maintaining Lipsy's voice and visual identity across all marketing channels Brief and direct social shoots, from initial briefing through to on-set direction Collaborate closely with PR, ecommerce, creative, buying, and design teams to ensure brand consistency Bring product stories to life through engaging, audience-first social content Stay ahead of cultural and social trends, identifying relevant creators, moments, and content opportunities Report on campaign performance with a balance of creative insight and data analysis - use to make future recommendations for improvement

 

Role Requirements

Experience in a similar marketing or brand role, ideally within fashion, beauty or retail sectors Strong social-first mindset with a passion for content, culture, and storytelling Proven ability to brief and direct content creation across TikTok and Instagram Experience in managing and mentoring junior team members Keen trend-spotter with a sharp eye for new influencers, platforms, and visual directions Excellent copywriting skills and a clear understanding of brand tone of voice Confident using performance insights to guide content and strategy decisions Highly organised, proactive, and comfortable working at pace with cross-functional teams