Shanghai, CHN
24 hours ago
Marketing Manager
**About Human Pharmaceutical Business** With global presence, Boehringer Ingelheim has industry-leading expertise in medicine research and development. We are constantly developing the next generation of medical breakthroughs and successfully delivering innovations to meet the medical needs of the patients we serve in the following key areas of interest: cardiovascular, respiratory, metabolic diseases, immunology, oncology and central nervous system. In the future, we will accelerate the launch of more than 10 innovative medicines to meet the demand of Chinese patients. **Accountabilities** **Product management** -To develop strategies for key target depts. promotion of specific brand, track KPI, timeline and budget -To prepare and implement related annual brand plan **Management / co-ordination** -Ensure high quality implementation of marketing plans -Drive innovations in hospital communication and support to support robust business growth -Ensure optimal flow of information, messages and material to salesforce; set up the product training for sales force **Cross function communications** -Collaborate with local marketing and sales team to implement and optimize annual plan -Set up and deepen inter-department cooperation and communication to develop and implement product strategies and plan **Market intelligence** -Lead and implement necessary research and analysis, to understand market dynamics and initiate marketing programs -Understand China medical reform and health care environment macro trend and be able to translate it into actionable business implications -Maintain competitive and updated on competitor activities. **Required Capabilities** -At least bachelor degree -At least 5-year marketing working experience of healthcare industry, consultant firm experience is preferred; -Ability to anticipate and rapidly respond to market and competitive changes - Strong analytical and strategic thinking skills; -Ability to identify creative approaches to market/customer in support of growing the business; -High ability of communication; strong influencing, negotiating and working collaboratively in cross-functional teams -Customer oriented and strong winning spirit -Good command of English speaking and writing is required All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.
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