Guangzhou, Guangdong Province
1 day ago
Marketing Manager

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.


Job Description

Neuroscience is one of AbbVie China’s strategic therapeutic focus areas. Under the GBA early access policy, we’re preparing for an exciting launch in the Greater Bay Area.

This position plays a pivotal role in leading the launch of AbbVie's innovative neuroscience assets in designated hospitals across GBA. As a core member of the GBA taskforce, the Marketing Manager will lead cross-functional teams to develop, execute, and refine brand strategies.

The role also contributes to building AbbVie’s commercial excellence in neuroscience through early stakeholder engagement, KOL collaboration, and market shaping initiatives.

Main Responsibilities:

Develop and implement robust launch plans to drive patient, market, and financial outcomesCreate compelling next-generation brand experiences by leveraging HCP insights and the patient journeyLead execution of key HCP engagement programsContribute actively to business planning and strategic marketing processesApply a comprehensive understanding of financial planning across activitiesMonitor and manage product-level P&L performanceConduct data analysis to provide regular updates and actionable insights to leadershipCoordinate with InterCon Commercial Team for alignment and strategic inputFacilitate strong cross-functional collaboration (Finance, Trade, Medical Affairs, Sales, Key Accounts) across China, regional, and global teams
Qualifications
Bachelor’s degree or above, with 5+ years of pharmaceutical marketing experienceHands-on experience with product pre-launch and GBA market access projects preferredStrong analytical thinking and problem-solving capabilitiesSelf-driven, results-oriented mindset with a passion for successProven ability to lead complex projects, manage stakeholders, and resolve issues effectivelyBusiness-level fluency in English (written and verbal) required
Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

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