Product portfolio
l Develop and execute holistic plan to achieve 3 new hematology portfolio products launch excellence in China
l Develop strategies for the products, set objectives and propose budget
l Create mid to long term portfolio strategy to maximize value of products with long range plan (LRP) (5-10 years)
l Develop demand forecast and work closely with supply, RA, sales, finance and importer to ensure the goods supply, avoid shortage or write-off
l Marketing Plan and operation plan (Annual)
l Monitor and control the marketing plan to modify /adapt the marketing mix of activities to achieve business objectives
l Unlocks innovative new business models/services across the experience journey to deliver value and business growth
l Build and maintain good relationship with key opinion leaders
l Leverage omni-channel to engage customers with 3R (right customer, right content, right channel)
l Work closely with PAMAT, medical and sales on access
l Close glocal cooperation
Management / co-ordination
l Design, develop, execute and optimize programs
l Control implementation of marketing plans and trigger continuous adaptation of plans to changing environmental needs
l Final control of the HCP project budget within agreed limits
l Ensure optimal flow of information, key messages and content materials to salesforce
l Leverage cooperation with Regional Marketing
l Set up and deepen inter-department cooperation and communication to develop products strategies and implementation
REQUIREMENTS:
l Bachelor’s degree or above
l At least 5 years experience in the pharmaceutical industry
l Experience in multinational company is preferred
l New launch experience is preferred
l Good level of English language (spoken/written)
l Great communication skill
l Self-starter, proactive and independent attitude
l Leadership and team work spirit
Pursue progress, discover extraordinaryBetter is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
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