**Overview** Frontdoor is reimagining how homeowners maintain and repair their most valuable asset – their home. As the parent company of two leading brands, we bring over 50 years of experience in providing our members with comprehensive options to protect their homes from costly and unexpected breakdowns through our extensive network of pre-qualified professional contractors. American Home Shield, the category leader in home service plans with approximately two million members, gives homeowners budget protection and convenience, covering up to 23 essential home systems and appliances. Frontdoor is a cutting edge, one-stop app for home repair and maintenance. Enabled by our Streem technology, the app empowers homeowners by connecting them in real time through video chat with pre-qualified experts to diagnose and solve their problems. The Frontdoor app also offers homeowners a range of other benefits including DIY tips, discounts and more. For more information about American Home Shield and Frontdoor, please visit frontdoorhome.com . **Responsibilities** **Summary:** Manages campaigns to existing membership base to increase customer retention and drive revenue. Identifies and targets customer segments through various channels primarily email and SMS. Accountable for campaign performance and serve as an internal subject matter expert. Optimizes available resources and works with internal partners to help execute online and offline strategies supporting behavioral-based marketing. **Responsibilities** + Leads the development of marketing and promotional materials and strategies furthering the member experience and ultimately renewal/retention. + Cultivates and develops the customer base through effective segmentation and campaign management. + Manages cross-functional projects from initiation to completion by working with key stakeholders. + Identifies infrastructure and process enhancements and supports and leads respective initiatives to improve campaign development and management. + Creates and executes specific campaign programs including performance tracking and the identification of gap-closing measures. + Communicates campaign program success metrics to internal stakeholders and management. + Monitors and analyzes metrics and outcomes of each campaign. + Display ownership behavior in identifying and solving business problems. + Must be able to build relationships and influence across all functional areas of the business. **Qualifications** **Job Requirements** + 4+ years of relevant marketing experience + Experience in marketing segmentation strategies preferred + Excellent analytical skills required + Knowledge of marketing principles and practices required + Knowledge of CRM (Customer Relationship Marketing) preferred + Strong project management and time management skills required + Excellent business writing skills required + Basic HTML skills preferred + Strong public-speaking and presentation skills preferred + Computer skills with Microsoft Office (Word, Excel, PowerPoint, Outlook) required **Minimum Education, Licensure and Professional Certification requirement** **s:** Bachelor’s degree in Business, Marketing, Mathematics, Statistics, or related field required **Minimum Experience required**   _(number of years necessary to perform role)_ :5+ years of marketing social media experience **Other/State Specific** _This role pays between $85,900/Yr to $107,400/Yr , and your actual base pay will depend on your skills, qualifications, responsibilities, experience, and location._ _At Frontdoor certain roles are eligible for additional rewards and incentives. Speak directly to your recruiter to learn more._ _Our approach to benefits is holistic, and includes health, wellbeing and financial components including: insurance for medical/pharmacy, dental, vision, life, and disability, weight loss and smoking cessation programs, matching 401(k) and ability to participate in our employee stock purchase plan._ **Need help finding the right job?** We can recommend jobs specifically for you! **Job Locations** US **ID** 2025-3781 **Category** Marketing **Type** Full Time **Company** AHS American Home Shield Corp