Marketing Manager
Kforce
Kforce has a client in Minneapolis, MN that is seeking a Marketing Manager.
Responsibilities:
* Develops and leads the marketing strategy for a specified area to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement
* Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary
* Manages professional employees and/or supervisors of complex support, production marketing team(s)
* Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams
* Successfully negotiates contracts and activates vendor relationships for the benefit of the company and our brand
* Adapts departmental plans and priorities to address agility, resource and operational challenges
* Provides marketing support for alternative marketing channels such as tradeshows, seminars, industry sponsorships, etc.
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