Our broad range of innovative instruments and tests meets the needs of blood banks and laboratories of all specialties and sizes around the world. These products have helped transform the practice of medical diagnosis from an art to a science by greatly contributing to the modern diagnostics industry through our commitment to improving patient care and helping lower overall costs.
Role Description
The Area Franchise Manager actively drives APAC level marketing strategy and execution to achieve above market growth and business targets as well as delivering value for customers. Acts as a subject matter expert on the landscape and our products / solutions, and partners with regional/country teams to drive the area and country marketing plans. Proactively identifies new opportunities to grow and differentiate our solutions; collaborates across the organization to effectively expand use of our assays and launch new products and solutions on time, on budget, and with impact across the area.
Lead competencies
Proactively manages all aspects of marketing the IA franchise in the areaIs a subject matter expert in a number of disease panelsIs highly knowledgeable about the area landscape, including competitive offerings and strategyDrives the overall development and execution of the area marketing plan for the franchise, ensuring the right people across global, area and country are engaged and alignedDevelops messaging and sales tools that help promote assays to various relevant stakeholdersActively drives KOL development and engagementActively collaborates with medical affairs team to achieve objectivesActively supports the country teams to build relationships with relevant societies and associationsInfluences and trains sales, country marketing teams and area leaders to ensure strategy and plan are understood / actionedAnticipates challenges and risks, using proactive contingency and scenario planningEffectively forecasts impact of launches for the area, and gains alignment on targetsDrives the development of area launch plans, working with country teams, ensuring they are relevant, realistic and robust – reflecting area customer / market insights and global prioritiesTakes responsibility for achieving targets / growing the business in the areaActively tracks & shares progress toward goals, adapting where requiredCoaches country teams to set clear performance metrics for programs and regularly track performance
Key Deliverables
IA marketing strategy, tactics, KPIs and plan for the area
Close coordination with global and country marketing to achieve goals and expected outcomes
Robust area launch plans for relevant new product / solutions
Day to day franchise management and support
Success Measures
IA sales and market shares
Achievement of successful launches and campaigns on time and on budget, achieving agreed KPIs
Development of KOLs
Requirements
Bachelor degree in medicine, life sciences, pharmacy, or related technical discipline. MBA is preference.Needs to have leadership presence to manage the IA Franchise and to influence peopleCustomer focused , Winning mindsetFact-based decision maker: able to analyze multiple data sources and dig deep to understandThinks strategically, asking ‘why?’ and ‘what value will this bring?’ when making choicesChallenges the status quo and acts as a change agent – helps people remove barriersProactively solves problems or challenges creativelyResults driven, brings solutions to the market with qualityStrong communication skills - can simplify the complex and explain to othersCulturally savvy, crossing geographic boundariesThe candidate must international healthcare marketing experiencePrior experience in diagnostics and sales is preferredMust have demonstrated leadership capabilities and strong achievement in past work experience.Travel - 25% of time