Property Marketing Manager Job ID 225056 Posted 18-Jun-2025 Service line Advisory Segment Role type Full-time Areas of Interest Marketing, Property Management Location(s) San Diego - California - United States of America **About the Role:** The Property Marketing Manager is a strategic, creative, and community-focused role responsible for driving traffic, retail sales, and engagement through compelling marketing initiatives! This role supports the retail offering at RaDD in San Diego, CA, along with the Progress Park events and activations, working closely with the Events and Property Management teams. Key priorities include brand storytelling, retailer support, community connection, data-driven decision-making, and integrated marketing across digital, PR, advertising, and events. This person will report to the General Manager and lead the overall marketing strategy and goals of the property. **What You’ll Do:** + Develop comprehensive marketing strategies that bring the property’s brand to life through place-making and lifestyle-focused content that position RaDD as a leading lifestyle destination. + Craft narratives that connect retail offerings, seasonal activations, and community moments into a cohesive and authentic brand experience. + Translate client vision for the project into campaigns that resonate with diverse audiences, emphasizing quality, connection, and local culture. + Act as a partner and resource for retailers, restaurants and partners—supporting individual needs, grand openings, and sales-driving promotions. + Facilitate retailer co-marketing opportunities and collaborate on custom content, influencer campaigns, and spotlight promotions that elevate tenant visibility. + Build strong relationships with retail staff to create a supportive ecosystem that drives mutual success. + Collaborate on a robust digital strategy that includes targeted social content, paid media, email campaigns, SEO, and website updates tailored to shopper behaviors and park visitors. + Ensure social channels reflect the personality of the property while also supporting real-time promotions, retailer engagement, and event amplification. + Use video, photo, and editorial content to showcase the vibrancy of the retail district and park experiences. + Oversee a content calendar and coordinate with partners on photo/video storytelling, influencer features, and user-generated content. + Drive seasonal advertising and media buys that align with peak shopping and park engagement periods. + Work with internal or external PR teams to secure earned media, handle press opportunities, and promote key announcements. + Identify and partner with local influencers and creators to expand reach and generate authentic word-of-mouth. + Develop grassroots campaigns and partnerships with schools, nonprofits, artists, and local organizations. + Integrate community partnerships and cultural programming to broaden reach and participation. + Support on-site activations through pre- and post-event marketing efforts. + Co-create activations or initiatives that build goodwill and long-term relationships with residents and regional audiences. + Work alongside the Property Events Manager to promote public events and park activations that reinforce the brand and support retail traffic. + Ensure that park events act as traffic drivers and brand builders for adjacent retail and F&B. + Leverage events as storytelling moments across digital platforms and PR channels. + Position the client as a key destination for regional, national, and international travelers visiting San Diego. + Work together with the San Diego Tourism Association, local hotels, convention center, cruise port, and other visitor groups to build co-branded promotions and cross-marketing campaigns. + Create and distribute targeted materials for concierge desks, travel guides, and visitor centers. + Launch campaigns and activations tied to major San Diego tourism events (e.g., Comic-Con, Del Mar races, Padres season, beach festivals). + Collaborate with travel influencers and tourism media to craft excitement and engaging content. + Track tourism-related performance metrics such as out-of-market traffic, hotel referrals, and campaign return on investment. + Use data and analytics tools to measure the impact of marketing campaigns, shopper behavior, event value, and digital engagement. + Regularly report on critical metrics including traffic, sales impact, campaign reach, and customer sentiment. + Continuously optimize tactics based on performance data, market trends, and retailer feedback. + Manage marketing budget and ensure all campaigns are delivered on time and within scope. + Coordinate vendor relationships, creative development, and approvals across internal and external teams. **What You'll Need:** To perform this job successfully, an individual will need to perform each crucial duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. + Bachelor's Degree preferred with 3-5 years of relevant experience. In lieu of a degree, a combination of experience and education will be considered. Experience with Adobe Creative Suite, required. + Experience in the areas of staffing, selection, training, development, coaching, mentoring, measuring, appraising, and rewarding performance and retention preferred. + Ability to guide the exchange of sensitive, complicated, and difficult information, convey performance expectations and handle problems. + Leadership skills to motivate team impact on quality, efficiency, and effectiveness of the job and department. + In-depth knowledge of Microsoft Office products. Examples include Word, Excel, Outlook, etc. + Extensive organizational skills with a strong inquisitive mentality. + Advanced math skills. Ability to calculate difficult figures such as percentages, fractions, and other financial-related calculations. **Why CBRE** When you join CBRE, you become part of the global leader in commercial real estate services and investment that helps businesses and people thrive. We are dynamic problem solvers and forward-thinking professionals who create significant impact. Our collaborative culture is built on our shared values — respect, integrity, service and excellence — and we value the diverse perspectives, backgrounds and skillsets of our people. At CBRE, you have the opportunity to realize your full potential. **Our Values in Hiring** At CBRE, we are committed to fostering a culture where everyone feels they belong. We value diverse perspectives and experiences, and we welcome all applications. **Disclaimers** Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future. CBRE carefully considers multiple factors to determine compensation, including a candidate’s education, training, and experience. The minimum salary for the Marketing Manager position is $90,000 annually and the maximum salary for the Marketing Manager position is $95,000 annually. The compensation that is offered to a successful candidate will depend on the candidate’s skills, qualifications, and experience. Successful candidates will also be eligible for a discretionary bonus based on CBRE’s applicable benefit program. This role will provide the following benefits: 401(K), Dental insurance, Health insurance, Life insurance, and Vision insurance. **Equal Employment Opportunity:** CBRE has a long-standing commitment to providing equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law. **Candidate Accommodations:** CBRE values the differences of all current and prospective employees and recognizes how every employee contributes to our company’s success. CBRE provides reasonable accommodations in job application procedures for individuals with disabilities. If you require assistance due to a disability in the application or recruitment process, please submit a request via email at recruitingaccommodations@cbre.com or via telephone at +1 866 225 3099 (U.S.) and +1 866 388 4346 (Canada). CBRE, Inc. is an Equal Opportunity and Affirmative Action Employer (Women/Minorities/Persons with Disabilities/US Veterans)