Internal Job Description **Key Responsibility** + Define organic and non-organic growth opportunities. + Formulate strategic roadmap and identify high growth opportunities of brand. Design innovative and strategic program to realize business impact + Consistently delivers integrated plans grounded in insight and is successful in developing optimal plans to un-lock growth. + Supports the cross functional team to scenario plan and to evaluate different opportunities and risks. Quantifies any consequence on the forecast and integrated brand strategy. + Champions local insight to gain a deep understanding of customers along the experience journey + Prioritize target customer segments through meaningful and actionable segmentation to influence behaviour change for growth. + Provide deep analysis of business insight based on internal sales data, external reference data and marketing research report + Create an integrated and engaging omnichannel strategy with an optimum media/channel mix (on and off-line) that delivers the required behaviour change and brand growth i. Develop creative ideas, compelling brand assets and content for target segments/ personas to drive behaviour change and brand growth ii. Build and leveraging strong agency partnerships; inspiring and motivating our partners to deliver outstanding work which meets agreed growth metrics iii. Ability to communicate and collaborate well with FF team to articulate on the rational and value of different customer engagement platforms and ensure high quality field execution and tracking iv. Leverage multiple data sources and real time analytics to continuously evaluate and optimize the performance of brand campaigns, ideas, assets and content against agreed metrics _Job Qualifications_ + **Working Experience:** At least 5 years of product management experience, multinational pharmaceutical companies is preferred + **Transversal Skills：** Excellent communication and interpersonal skills + **Functional Skills:** Championing People，Growth Mindset，Obsessive Execution + **Educational background:** Bachelor degree or above (major in medicine, public health or marketing is preferred) + **Language requirements:** Proficiency in English and fluent Mandarin **Pursue** **_progress_** **, discover** **_extraordinary_** Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people. At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity. Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) ! Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions. With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi (https://youtu.be/96EwNjb1TLo) As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live. All in for Diversity, Equity and Inclusion at Sanofi - YouTube (http://www.youtube.com/watch?v=SkpDBZ-CJKw&t=2s)