Job Posting Title:

Marketing Manager, Texas McCombs

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Hiring Department:

Red McCombs School of Business

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Position Open To:

All Applicants

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Weekly Scheduled Hours:

40

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FLSA Status:

Exempt

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Earliest Start Date:

Immediately

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Position Duration:

Expected to Continue

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Location:

UT MAIN CAMPUS

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Job Details:

General Notes

Texas McCombs is a top business school at the center of one of the most innovative cities in the U.S. The McCombs community champions hands-on experiences alongside the ground-breaking research and thought-leadership of a world-class faculty. The collaborative spirit and enterprising drive of the Longhorn alumni network, one of the largest university networks in the world, is embedded in our culture, making us human-centered and future-focused in all our endeavors. We are shaping those who will shape tomorrow, and solving challenging problems while remaining committed to creating a community that is dynamic, supportive, and challenging. What starts here really does change the world.

For more information about Texas McCombs please visit: https://www.mccombs.utexas.edu

Purpose

The McCombs School of Business Marketing Manager will develop and implement a marketing and pipeline strategy for a variety of graduate programs to help Texas McCombs attract and convert prospective graduate students. As a member of the Chief Marketing and Communications (CMCO) team, the Marketing Manager must have a passion for leading integrated, multi-channel campaigns with a results and data-driven mentality. Our ideal candidate is a driven, forward-thinking, and digital-first marketer who can build marketing strategies to engage our prospective students through their application journey. Our ideal candidate knows the importance of prospect segmentation and has honed their message delivery skills. They know how to send the right message at the right time, measure campaign success and how to pivot when necessary. This role will be responsible for multiple graduate program marketing streams. This role will report to the Assistant Director of Graduate Programs Marketing. 

Responsibilities

Marketing & Content Plan Development

Create a coordinated and comprehensive annual marketing strategy in collaboration with graduate admission subject matter experts and program directors to engage and influence prospective students.Develop content, messaging and communications strategies to attract and convert prospective students into the graduate program recruitment pipeline.Maintain knowledge of McCombs graduate programs, target personas, messaging strategies and competitive differences.Seek and obtain buy-in from program directors, leadership, and stakeholders around the school on the marketing and content plan.

Marketing Program Execution

Guide the campaign development process from start to finish, build a focused strategy, logically sound campaign action plan, lead campaign kickoffs internally and with stakeholders, facilitate concepts and creative reviews (both internally and with graduate program stakeholders), and negotiate approvals.Manage the development of marketing materials, such as brochures, fact sheets, videos, testimonials, website content, email content, SMS content and manage the inventory of marketing materials.Implement best-in-class marketing practices; segment and leverage the marketing database for greater campaign efficiency, contact outreach, engagement, and effectiveness of our selected targets.Establish and manage PPC and social media ad campaigns that generate high-quality leads.Convert targeted prospects through calls-to-action, landing pages, and content offers.Project manage multiple campaigns simultaneously to McCombs and UT brand and communications standards.Partner with the creative team to develop high-impact, on-brand advertising and marketing assets. Create content, including graphics and copy, for ppc ads, social media, the blog and our website.Build, automate, and monitor nurture streams for prospective students.Build, execute and maintain prospective student lead scoring and lifecycle strategies.Ensure Marketo protocols are followed as well as sharing insights and ideas for the greater good of McCombs.Collaborate with graduate admissions to publish and promote events.Coordinate with other marketing initiatives at the McCombs School of Business.

​Marketing Program Analysis, Reporting, and Optimization

Track, report, and analyze program performance, and make recommendations for further improvement.Determine ROI of marketing programs and establish measurable goals for program marketing and recruiting supported by analytics; track and optimize campaign activity based on full-funnel performance analysis.Make adjustments as needed to nurture programs and email campaigns to optimize results, and perform A/B testing regularly.Optimize PPC campaign performance and make recommendations to increase conversions while reducing CPC.Analyze program pipeline, create forecasts and review outcomes with CMCO, graduate program directors, and McCombs leadership throughout the recruiting cycle.

​Marketing Program Compliance & Best Practices

Maintain knowledge of digital marketing best practices and digital marketing compliance best practices (FERPA, GDPR, etc.).Serve as a resource on Marketo and marketing automation for other McCombs marketers.Optimize lead generation & lead nurturing processes through email campaigns, content marketing, paid media, SMS (text) and social media channels using Marketo (marketing automation platform).

Budget Management & Agency Oversight

Oversee and manage the assigned marketing program(s) budget(s).Manage an external media agency's performance.Help develop and evaluate RFPs and contracts for advertising agency support as needed.

Required QualificationsExperience building a marketing funnel and enrollment pipelineAn in-depth understanding of marketing automation strategies and the ability to problem-solve and work well with others is a critical componentAbility to prioritize and execute multiple projects within established time frames/budgetsExperience working directly with business partners to understand objectives and articulate the impact of digital media strategies, campaigns and toolsAbility to effectively communicate and present ideas, recommendations and data storiesExperience with event management and attendance at recruiting events/trade shows or like eventsExperience working within all marketing channels with an emphasis on digital and email marketingHighly innovative and self-directedClient-service oriented mentalityExperience working in Google AnalyticsExpertise in Microsoft Excel and other Office softwareExperience working in a website content management systemExperience working with a project management toolExperience working in a marketing automation platformExperience working in an enterprise-level CRMStrong knowledge of or desire to learn and master Marketo and SalesforceBachelor's Degree in marketing, communications or related fields6+ years of marketing program development experience

Relevant education and experience may be substituted as appropriate.

Preferred QualificationsExperience working in MarketoExperience working in SlateExperience working with Salesforce CRMExperience using Canva or similar tool to design marketing materialsExperience managing a marketing teamExperience working in Higher Education3+ years of setting up and analyzing PPC and SEO/SEM performance

Salary Range

$70,000 + depending on qualifications

Working ConditionsWorks in standard office conditions, in a shared office environment, with repetitive use of a keyboard at a workstation Some evening and weekend hours may be required during peak periods and special events. Applicants must be legally authorized to work for any employer in the United States. This position is not eligible for sponsorship of work visas. This is an Austin, TX-based position and is eligible for hybrid work in Austin, Texas.

Required MaterialsResume/CV3 work references with their contact information; at least one reference should be from a supervisorLetter of interest

Important for applicants who are NOT current university employees or contingent workers: You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded.  Once your job application has been submitted, you cannot make changes.

Important for Current university employees and contingent workers: As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log in to Workday, navigate to your Worker Profile, click the Career link in the left-hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled into your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.

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Employment Eligibility:

Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.

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Retirement Plan Eligibility:

The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.

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Background Checks:

A criminal history background check will be required for finalist(s) under consideration for this position.

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Equal Opportunity Employer:

The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

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Pay Transparency:

The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

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Employment Eligibility Verification:

If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form.  You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States.  Documents need to be presented no later than the third day of employment.  Failure to do so will result in loss of employment at the university.

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E-Verify:

The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university’s company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following:

E-Verify Poster (English and Spanish) [PDF]Right to Work Poster (English) [PDF]Right to Work Poster (Spanish) [PDF]

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Compliance:

Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031.

The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.