The BioPharmaceuticals Business Unit (BBU) creates and executes meaningful therapeutic area and product strategies that are focused on addressing the unmet needs of patients around the world. We are committed to changing the course of medicine and bringing innovative therapies to enhance the quality of life for our patients. The BBU integrates commercial, market access, medical, digital, and corporate functions to drive scientific development and commercial excellence in the core areas of respiratory, cardiovascular, renal and diabetes disease. 

As a Marketing Manager in Wilmington, DE, you’ll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives. The Marketing Manager is responsible for working with Brand Leadership and partner collaboration teams to develop, execute and measure aspects of the brand strategy. This role is specifically focused on – but not limited to – HCP Personal Promotion and HCP Multi-Channel Marketing 
 

What you’ll do 

Lead execution of HCP personal promotion and HCP non-personal promotion marketing plans 

Collaborate with Associate Directors, Marketing Director, and collaboration partners to design and facilitate the brand's promotional plan 

Ensure execution of brand tactics are consistent with brand strategy and priorities 

Lead collaboration with agencies in development and execution of brand tactics 

Lead review process to ensure legal/regulatory compliance and medical accuracy of all marketing materials 

Partner with Business Insight team to develop customer insight plans, success metrics and analyze performance of programs 

Participate in annual operational planning process by shaping tactical plans and budgets required to achieve the brand's strategic objectives 

Manage promotional budget associated with brand marketing activities 

Support and participate in team activities to create a positive work culture 

Essential for the role 

3 years of Pharmaceutical or Healthcare industry, or 3 years of marketing or promotions with 1 year of pharmaceutical industry experience 

Bachelor’s Degree in Business, Marketing or in the sciences 

Proven ability to lead without authority 

Ability to manage complex projects 

Ability to gauge the feasibility, impact and risks of proposed programs 

Comfort operating in a highly regulated environment and industry 

Strong communication and interpersonal skills 

Field sales, Respiratory or Biologics therapeutic-area experience 

Desirable for the role  

Prior Respiratory or Biologics area experience 

Experience launching new products or indications 

Advanced Degree in Business, Marketing, or Science 

Understanding of US healthcare system pricing and reimbursement 

Date Posted

Closing Date

Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.