Driving marketing initiatives to grow APP payment share in offline stores

Do you enjoy developing and executing marketing strategies to fuel the growth of payment products to serve millions of customers? Do you have a passion for customer acquisition and creating engaging communication? Are you excited by the opportunity to work on affordable payment methods for customers shopping on Amazon?

We are seeking a dynamic marketing professional to drive customer acquisition and payment acceptance for Amazon Pay across offline retail stores in India. This role will develop and execute data-driven marketing strategies, drive the Go-To-Market (GTM) for offline payment solutions, create engaging customer communications, and lead co-marketing campaigns with merchants. The successful candidate will collaborate with cross-functional teams and external retail partners to deliver measurable results in offline payment adoption.


Key job responsibilities
* Work on creating compelling customer value proposition and messaging frameworks for target segments across different retail categories to improve conversion rates and product usage
* Design and execute comprehensive go-to-market strategies that drive awareness, acquisition and engagement
* Build and implement data-driven marketing campaigns by analyzing merchant segments and adoption patterns
* Guide creative development of merchant-focused marketing materials that reflect the value proposition and resonate with customers
* Build relationships with stakeholders to ensure alignment on marketing initiatives
* Collaborate with merchant marketing teams for combined approach leveraging own and partner channels to acquire customers
* Measure, analyze, and report on key performance metrics including marketing effectiveness, transaction volumes, and retention