Shanghai, CHN
22 days ago
Marketing Lead, Multi Channel, GI, Shanghai/Beijing
By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use . I further attest that all information I submit in my employment application is true to the best of my knowledge. **Job Description** **RESPONSIBILITIES:** * Develop and implement advertising and promotional campaigns * Conduct market research to identify and predict consumer trends * Manage product planning, development, and P&L activities * Create and distribute promotional materials * Implement policy and strategy for short-term results * Oversee a medium-sized team of managers, supervisors, and professionals * Engage with internal and external stakeholders and present findings at meetings **Qualifications & Skills:** * Fully capable of leading public relations efforts, advising others, and applying expertise in complex scenarios. * Manages marketing budgets effectively, optimizes expenditures, and provides guidance in complex campaigns. * Independently executes branding strategies in complex situations and mentors others. * Applies advanced Search Engine Optimization strategies, advises on future trends. * Performs lead generation tasks independently and anticipates future needs. * Executes email marketing campaigns independently and makes strategic recommendations. * Leads complex market research studies and provides insights. * Utilizes Google Analytics to analyze data and provide strategic insights. * Manages and executes complex graphic design projects, and improves processes. * Operates marketing automation platforms to execute and analyze complex campaigns. * Crafts well-structured content for various scenarios and mentors others in writing. * Creates and delivers impactful presentations and develops presentation skills in others. **Locations** Beijing, ChinaShanghai, China **Worker Type** Employee **Worker Sub-Type** Regular **Time Type** Full time
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