Role: Marketing Head – General Trade

Experience: 10+ years of experience in marketing roles within the OTC/FMCG/ pharmaceutical industry

Qualification: B Pharma + MBA in Marketing

Therapy/Department: Rural distribution – sales

Industry Preference: OTC / FMCG/ pharmaceutical industry

Job Location: Sun House, Mumbai

Job Summary:

 

We are seeking a highly motivated and experienced individual to join our team as a Marketing Head. S/he will be responsible for developing and executing strategic BTL marketing plans for big and focus brands assigned to the retail team. The role requires a deep understanding of Retail/ Chemists/GT/MT/E-com ecosystem as well as HCP/ consumer/stakeholder insights.  Strong point of sales activation understanding, Rx demand generation levers and good campaign management skills, and the ability to collaborate with cross-functional teams and external agencies. The ideal candidate should have a proven track record in OTC/pharmaceutical marketing, excellent communication skills, and a growth mindset. Zero to 10X scale up will be added advantage.

 

Areas of responsibilities:

 

Develop and execute strategic marketing plans for assigned brands, aligning with the overall business objectives of gaining market share for Sun Brands Drive Big & Focus Rx brand’s growth at point of sale, chemists’ outlets. Create and effectively drive the detailing of Rx brands at chemist level Engage and drive positive support from chemist with the help of trade marketing & other stakeholders. Translate retail/chemists/HCP/consumer/stakeholder insights into effective marketing campaigns and initiatives Collaborate with internal teams and external agencies to develop and implement impactful marketing campaigns across various channels (including Retail, Chemists, Hospitals etc) Monitor and measure campaign performance, making data-driven adjustments to optimize results Collaborate with sales teams to align field-level activities with sales strategies and goals Monitor the effectiveness of field-level activities programs and provide recommendations for continuous improvement Analyze marketing performance data and generate insights to optimize future marketing initiatives Collaborate with business development teams to build business cases for future products and initiatives Stay updated on industry trends, competitor activities, and market dynamics to inform strategic decision-making Build and maintain strong relationships with multiple stakeholders, including internal teams, external agencies, key chemists , retailers and other relevant stakeholders Collaborate cross-functionally with teams such as Sales, Medical Affairs, and Regulatory to ensure effective progress and alignment with overall business objectives