Job Summary:

 

To develop Marketing and Brand strategy, to develop and implement the marketing mix in alignment with the business plan and to achieve the sales and growth targets, to optimally utilize agency resources and to develop, manage and motivate team members.

 

Job Responsibilities:

 

Target Achievement

Plans & ensures marketing support to ensure achievement of agreed top line and bottom-line targets. Ensures optimal utilization and control of Adpro budget.

Alignment and development of marketing mix elements

Ensures development and implementation of marketing mix elements for each product, and ensuring Alignment of the same with overall Category and Business/ Marketing Plans. This would cover       

(i)Communication Strategy (including advertising)

(ii)Promotional Plan (Consumer Promo, Trade Promo, Merchandising and other visibility initiatives)

(iii)To work on Media Planning & Packaging in coordination with the company.

(iV)To coordinate with the company on Pricing Decisions& Product Development

Strategy

Develops long term and short-term Category Strategy

 

Agency Management

Ensures optimal utilization of agency resources (Market research agencies, Advertising agencies, Adbur, Media Agencies, Sourcing of new agencies

 

Market Research

Ensures development of Market research briefs and interpreting research findings.

 

 

Maret Analysis

Sales analysis both primary and secondary, territory, ORG reports. Competition / consumer tracking. Media tracking Profitability tracking

 

Development of Team Members

Enables team members to sharpen their key competencies. Manages, motivates and develops team members.

 

Job Requirements:

MBA is a must (preferably in Marketing & Sales, Business Administration, or related field). Minimum 15 years of progressive marketing experience, with at least 8 years in a Head of Marketing or equivalent senior leadership role. Strong background in FMCG or pharmaceutical industries is highly preferred. Excellent understanding of the Egyptian FMCG/pharma market and consumer trends. Excellent communication, presentation, and stakeholder management skills.