CCBE成都美博会（简称CCBE），Ufi成员。1997年创办，2016年加入Informa英富曼会展集团，与CBE、CosmoproAsia、SCBE成为英富曼集团旗下在中国的四大美妆展，串联全球美丽资源。CCBE是中国中西部大型专业美容展，每年春秋两届，分别于4月、10月在成都世纪城会展中心举办。每届大约900+参展商，50,000+专业观众，65,000㎡展出面积，涵盖美业全产业链，以展、会、赛、秀、奖等形式为美业人搭建高效的商贸配对和交流的平台，也是海内外美业人打开中国中西部美业市场的重要窗口。
职位描述1. 私域搭建与维护： Private Domain Setup and Maintenance:
✓ 负责微信/企微/抖音/小红书等平台社群矩阵搭建、日常运营及用户分层管理（个微、企微、 社群及朋友圈素材）； Information Classification: General Build and maintain community matrices on platforms such as WeChat/Enterprise WeChat/Douyin/Xiaohongshu, and manage user segmentation (including individual WeChat, Enterprise WeChat, community groups, and social media content).
✓ 制定社群规则、输出 SOP 流程，提升用户活跃度与粘性； Establish community rules, develop SOPs, and enhance user engagement and retention.
✓ 挖掘用户需求，通过内容、活动、1v1 等方式维护用户关系。 Identify user needs and maintain relationships through content, activities, and one-on-one interactions.
2. 用户增长与转化： User Growth and Conversion:
✓ 策划裂变活动、新人福利等拉新策略，完成社群/私域用户增长目标； Plan viral campaigns, newcomer benefits, and other strategies to achieve user growth targets in communities/private domains.
✓ 结合美业、会展特性设计转化路径，通过社群运营提升用户预登记及到场； Design conversion paths tailored to the beauty and exhibition industries, improving user pre-registration and attendance through community operations.
✓ 跟踪用户生命周期，制定流失预警及召回方案。 Track user lifecycles and develop churn prevention and re-engagement strategies.
3. 内容与活动策划： Content and Activity Planning:
✓ 输出私域专属内容（话术、图文、短视频等），打造高互动社群氛围； Create exclusive private domain content (e.g., scripts, graphics, short videos) to foster a highly interactive community atmosphere.
✓ 策划线上主题活动（如直播、打卡、抽奖等），提升用户参与感； Information Classification: General Organize online events (e.g., live streams, check-ins, giveaways) to boost user participation.
4. 数据分析与优化： Data Analysis and Optimization:
✓ 监控社群数据（活跃度、转化率、留存率等），定期输出分析报告； Monitor community metrics (e.g., engagement, conversion, retention rates) and produce regular analytical reports. ✓ 根据数据反馈优化运营策略，迭代社群模型； Optimize operational strategies and refine community models based on data insights.
5. 跨部门协作： Cross-Department Collaboration: 联动销售、市场，推动私域与全域营销协同。 Work with sales and marketing teams to align private domain efforts with broader marketing initiatives
职位要求1. 硬性条件： Basic Requirements:
✓ 本科及以上学历，1-3 年社群运营/用户运营经验； Bachelor’s degree or higher, with 1-3 years of experience in community/user operations；
✓ 熟悉企业微信、SCRM 工具（如企飞、微伴、企微助手等）； Familiarity with Enterprise WeChat and SCRM tools (e.g., Qifei, Weiban, Enterprise WeChat Assistant).
✓ 具备基础数据分析能力，熟练使用 Excel/飞书多维表格等工具。 Information Classification: General Basic data analysis skills and proficiency in tools like Excel/Feishu Multidimensional Tables.
2. 核心能力： Core Competencies:
✓ 对用户心理有敏锐洞察，擅长通过沟通建立信任关系； Keen insight into user psychology and strong ability to build trust through communication.
✓ 具备活动策划及文案撰写能力，能独立完成社群内容输出； Skilled in event planning and copywriting, capable of independently producing community content.
✓ 目标导向，抗压性强，能适应社群运营的快速响应节奏。 Goal-oriented, resilient under pressure, and adaptable to the fast-paced nature of community operations.
3. 加分项： Preferred Qualifications:
✓ 有会展/电销/美业行业社群成功案例者优先； Prior success cases in community operations for exhibitions/telemarketing/beauty industries.
✓ 熟悉私域流量裂变玩法（如组团、分销、IP 人设打造等）。 Knowledge of private domain traffic growth tactics (e.g., group buying, affiliate marketing, IP persona development)