Marketing Director (M/F) – Industrial Sector

📍 Location: Lyon – 🌍 International Environment

Company:

My client is a leading player in the industrial sector, specializing in the production of innovative solutions for Industry 4.0. With a strong international presence, the company is experiencing steady growth and is now looking for a Marketing Director (M/F) to lead the marketing strategy and support its global expansion.

Key Responsibilities:

As Marketing Director, you will be responsible for developing and implementing the global marketing strategy to enhance the company’s visibility and support its commercial growth internationally. Your main duties will include:

✔️ Developing and executing the marketing strategy in alignment with commercial objectives and market needs.

✔️ Leading a marketing and communications team (10-15 people).

✔️ Driving multi-channel communication strategies (digital, press, events, etc.).

✔️ Identifying new market opportunities and supporting the sales teams in their development.

✔️ Analyzing market trends, customer needs, and adjusting strategies accordingly.

✔️ Managing marketing budgets and optimizing investments.

✔️ Collaborating with international teams to harmonize global marketing actions.

Desired Profile:

🎓 Experience: At least 10 years of experience in a strategic marketing role, ideally within the industrial or B2B sector.

🌍 International: Experience in a global, multicultural environment is essential.

🗣 Languages: Fluent in English is required.

👥 Leadership: Strong ability to manage and inspire a marketing team.

🚀 Strategic Vision: Sharp market analysis skills with the ability to translate insights into actionable plans.

Why join this company?

✅ A leading company in its sector, undergoing a digital transformation.

✅ A dynamic, innovative, and international environment.

✅ A strategic role with high visibility and a direct impact on the company’s growth.

Interested? Send your application to thomas@approachpeople.com