Marketing Director, NPD, Shanghai/Beijing
Takeda Pharmaceuticals
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**Job Description**
**RESPONSIBILITIES:**
+ Develop franchise, brand strategies and plans in short term and long term.
+ Establish, manage, coordinate and evaluate brand strategy & plans, category A&P budgets, related to the Takeda strategy.
+ Manage the implementation of marketing plan and initiatives through working with cross-functional teams.
+ Build a strong network with global brand team and ensure China be fully integrated into global brand management plan
+ Ensure high quality execution of agreed tactical plans in the region via local marketing & sales team.
+ Closely monitor performance of in-market products per region and establish action plans when results fall short of planned objectives
+ Responsible for brand P&L according to MRP targets.
+ Lead marketing team and develop/retain talents. Ensure high standard on-boarding (new category employees), career planning and training / development to constantly improve marketing capabilities.
+ Lead and manage future new product launch. Ensure top quality and timely preparation of new launches according to Takeda New Product Launches guidelines & standards.
+ Manage and control A&P budget to be effective and efficient within financial plan.
+ Oversee category market research initiatives as part of brand plans and anticipate market reactions / changes.
+ Compliance with applicable policies, procedures and other regulations. Coach and provide guidance to the staff to be compliant.
**Qualifications & Skills:**
+ Bachelor degree a must
+ Postgraduate degree in business management or marketing a plus
+ 15+ years of marketing experience and 5+ years as a brand owner (market manager and above) in the pharmaceutical industry a must;
+ Team management experience with 8+ HC a must;
+ Sales management skills a plus;
+ Lauch experience a plus;
+ Mega brand experience or rare disease experience a plus;
+ Neuroscience experience / know-how a plus.
+ Competency and skills in leading and developing marketing team and people
+ Strong business orientation, good business sense, and ability to think out of box utilizing science to create competitive advantage.
+ Can-doer spirit and strong commitment to the objectives
+ Excellent teamwork and interpersonal skills.
+ Excellent presentation and communication skills.
+ Fluency in English both in verbal & written.
+ Office software operation skills.
**Locations**
Shanghai, ChinaBeijing, China
**Worker Type**
Employee
**Worker Sub-Type**
Regular
**Time Type**
Full time
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