Senior Data Scientist – Marketing Analytics Focus

Hybrid (London-based)

Join a growing data science function driving transformation across several established consumer-focused businesses. This is a key opportunity for a Senior Data Scientist to specialise in Marketing Analytics, helping shape data-driven strategies and build impactful models that power acquisition, retention, personalisation, and campaign effectiveness.

You’ll be part of a collaborative, technically skilled team that combines deep analytical thinking with commercial understanding to solve complex marketing challenges using machine learning and statistical modelling.

Key Responsibilities

Advanced Analytics & Modelling Design and implement machine learning algorithms and statistical models tailored to the marketing domain Apply techniques such as segmentation, uplift modelling, customer lifetime value prediction, and targeting optimisation Identify and adopt innovative data science methods to improve marketing performance

Insights & Reporting

Analyse large-scale marketing datasets to extract actionable insights Support campaign measurement, customer journey analysis, and ROI optimisation

Stakeholder Collaboration

Work closely with marketing, digital, and data teams to understand business needs Present findings and recommendations clearly to both technical and non-technical stakeholders Help integrate models into marketing workflows and decisioning tools

Model Governance & Data Strategy

Ensure models are robust, explainable, and compliant with governance and regulatory standards Contribute to the broader data science roadmap and experimentation strategy

Project Delivery & Agile Working

Lead and manage data science projects from scoping to delivery Participate in agile ceremonies and demonstrate flexibility in a fast-paced environment

Continuous Learning & Innovation

Stay up to date with the latest trends in marketing science, machine learning, and data engineering Share knowledge and champion experimentation within the team

What We’re Looking For

Proven experience in a data science role within a data-rich environment Strong background in marketing analytics or a clear passion to grow in this domain Proficiency in Python and SQL (a technical test is part of the process) Solid understanding of machine learning, statistical modelling, and experimentation Strong communication skills to engage with business teams and explain complex concepts clearly Experience working with cloud platforms and big data tools, preferably Azure A proactive, curious mindset and eagerness to stay ahead of the curve

Desirable Skills

Background in agile and collaborative project delivery Familiarity with data visualisation tools (e.g. Tableau) Exposure to model monitoring and MLOps practices MSc or equivalent in a quantitative discipline (e.g. Data Science, Statistics, Computer Science)

*Rates depend on experience and client requirements

Job InformationJob Reference: JO-2505-353820Salary: £60000.00 - £70000.00 per annumSalary per: dayJob Duration: Job Start Date: ASAPJob Industries: Senior Appointments Technology, Software EngineeringJob Locations: Greater LondonJob Types: Contract